FORT LAUDERDALE, FL
Monday, February 3rd, 2025
Chiquita Brands, a global leader in fresh fruit and the name behind the iconic Blue Sticker, is making waves in the sports nutrition world. The company has partnered with Applied Nutrition PLC to launch a new line of co-branded sports nutrition products, combining Chiquita’s signature banana and pineapple flavors with cutting-edge nutritional benefits. This exciting collaboration is set to bring a fresh twist to the wellness routines of fitness enthusiasts everywhere.
According to the press release, the new AN PERFORMANCE line includes hydration powders, pre-workout formulas, non-stimulant workout powders, and whey protein powders, all infused with Chiquita’s vibrant flavors. These products are now available exclusively at The Vitamin Shoppe locations nationwide and online.
“Chiquita is a household name synonymous with quality and nutrition, making their iconic flavors a natural fit for this product line,” said Steven Granite, COO of Applied Nutrition PLC. “Through our licensed collaboration, we’ve been able to combine Chiquita’s legacy in fresh produce with our expertise in sports nutrition to create a line of products that not only taste incredible but also meet the high standards both brands are known for.”
The AN PERFORMANCE line offers a variety of flavor-packed options designed to elevate every workout, including:
- Banana-Chocolate Whey Protein
- Banana-Peanut Butter Whey Protein
- Pineapple-Strawberry Non-Stimulant Workout Powder
- Pineapple-Strawberry Pre-Workout Powder
- Pineapple-Strawberry Hydration Powder
“At Chiquita, we have always been committed to providing consumers with high-quality products that support a healthy and active lifestyle,” said Juliana Furlan, Director of Marketing for Chiquita North America. “By licensing our iconic banana and pineapple flavors for this new sports nutrition line with Applied Nutrition, we’re offering consumers a delicious and functional way to incorporate Chiquita into their wellness routines.”
Each product in the AN PERFORMANCE line has been developed to meet rigorous quality standards, including Informed Sport™ certification, ensuring safety and effectiveness for athletes and fitness enthusiasts. With Chiquita’s trusted name behind the products, consumers can feel confident in the taste, authenticity, and nutritional integrity of the entire lineup.
This collaboration marks a bold step for Chiquita as it expands its reach beyond fresh produce, bringing its iconic flavors to new audiences in the sports nutrition space.