HERSHEY, PA. — The Hershey Co. joint venture Fulfil Nutrition is innovating the protein snack category with three product launches. Fulfil Nutrition was acquired by The Ferrero Group in 2022. The Hershey Co. maintains a joint venture stake with the nutrition company and oversees North American distribution.

“Our latest product line is all about delivering consumers a protein-packed boost that’s convenient and delicious,” said Garret Adrian, Fulfil brand manager. “By expanding our line with new size, forms and exciting flavors, we’re making it easier for consumers to get their protein boost anytime, anywhere.”

Protein bites are a bite-size protein snack with 15 grams of protein, 3 grams of net carbs and 1 gram of sugar. Two flavors are available in a pouch containing seven bites: chocolate salted caramel and chocolate peanut caramel.

Fulfil’s biggest bar is a 55-gram bar that contains 20 grams of protein, 2 grams of sugar and 3 to 4 grams of net carbs. Three flavors are offered: chocolate salted caramel, chocolate peanut caramel and chocolate peanut butter made with Reese’s peanut butter.

Fulfil’s chocolate peanut butter bar made with Reese’s peanut butter is a reinvention of the brand’s chocolate peanut bar. Also available in the Biggest Bar variety, the bar is 40 grams and contains 15 grams of protein, 3 grams of net carbs and 1 gram of sugar.

The new products are available at Amazon.com and in retailers nationwide.