Serving the Midwest and Southern U.S., Hy-Vee knows that consumers want simple, quick answers for buying nutritious, sustainably sourced fish. Instead of featuring a variety of confusing labels and signs, its simplified Responsible Choice program makes seafood shopping easy for consumers. According to Nate Stewart, VP-perishables for Hy-Vee, “Some retailers have six or seven different qualifications or logos or signs that they’ll put their sustainable seafood under. We have one: Responsible Choice.” Some excellent options that bear this label include scallops, cod, fresh tuna, mussels, and tilapia.

This program closely aligns with Monterey Bay Aquarium’s Seafood Watch, a nonprofit that publishes guides and other resources to help consumers choose sustainable seafood. Similar to Whole Foods’ program, items that Seafood Watch greenlights as “best choice” or “good alternative” qualify for the Responsible Choice seal.

But that’s not the only reason this supermarket gets high grades from Greenpeace. Hy-Vee will not sell any genetically modified or genetically engineered seafood. They’ve partnered with Businesses for Bristol Bay to protect the region from the devastating consequences of toxic runoff on marine life, especially wild salmon, protecting fisheries and the local community. Hy-Vee is a forward-thinking supermarket, committed to supporting the United Nations Sustainable Development Goal (SDG) of supporting Life Below Water. It is employee-owned, features its own gym, and employs on-site dieticians at many locations, helping you create delicious seafood dishes.