Finding that just-right ring, necklace or pair of earrings is inherently easier when you know where to look. The best online jewelry stores provide inspiration—in the form of high-quality designs, exquisite materials sourced responsibly and impeccable customer service. Jewelry is an investment, after all, so you want to shop with confidence.

That’s where we come in. After thoroughly researching the array of options, we complied a list of the best online jewelry stores. Our top pick overall is Mejuri, for its excellent attention to detail, ethical practices and stunning designs. For chic and affordable styles, look to Quince, where you can find everyday pieces with fair prices. If diamonds tempt you, we recommend Brilliant Earth for natural stones sourced with integrity and Vrai for lab-grown diamonds. Ahead, the 15 best online jewelry stores to shop now (and for more advice, we rounded up the best engagement rings and jewelry gifts, too).

• Best Online Jewelry Store Overall: Mejuri (Our Top Pick: Pave Diamond U Hoops)
• Best Affordable Online Jewelry Store: Quince (Our Top Pick: 14K Gold Diamond Bezel Necklace)
• Best Online Jewelry Store For Engagement Rings: Blue Nile (Our Top Pick: Petite Micropavé Diamond Engagement Ring)
• Best Online Jewelry Store For Diamonds: Brilliant Earth (Our Top Pick: Diamond Tennis Bracelet)
• Best Online Jewelry Store For Lab-Grown Diamonds: Vrai (Our Top Pick: Knife-Edge Round Brilliant Engagement Ring)
• Best Online Store For Fine Jewelry: Monica Rich Kosann (Our Top Pick: “I Love You More” 18K Gold Poesy Ring Necklace)
• Best Online Jewelry Store For Gold Pieces: Aurate (Our Top Pick: Connection Necklace)
• Best Online Jewelry Store For Earrings: Stone & Strand (Our Top Pick: Shield Of Strength Earrings)
• Best Online Jewelry Store For Necklaces: Gorjana (Our Top Pick: Parker Mini Layering Set)
• Best Online Jewelry Store For Rings: Angara (Our Top Pick: Round Diamond Criss Cross Heart Promise Ring)
• Best Online Jewelry Store For Gifts: Baublebar (Our Top Pick: Custom Cord Bracelet)
• (PAID PLACEMENT) You May Also Like: James Allen (Our Top Pick: 14K White Gold Petite Pavé Engagement Ring)

Best Of The Rest

Why Trust Forbes Vetted

To find the best online jewelry stores, the Forbes Vetted team spent hours researching the top jewelry retailers, considering factors such as overall quality, range of styles, customer service, shipping and return policies and white-glove services that guarantee an excellent shopping experience.

At Forbes Vetted, we have published numerous articles on jewelry, including guides to the best places to buy engagement rings and best lab-grown diamonds. Our writers and contributors interview leading gemologists and jewelry experts to get their insights and advice on choosing jewelry for a variety of styles and budgets.

This story was edited and overseen by Forbes Vetted senior fashion editor Kari Molvar who holds certificates in jewelry essentials from the Gemological Institute of America and the fundamentals of lab-grown diamonds from the International Gem Society.

How To Choose The Best Online Jewelry Stores

There are hundreds, if not thousands, of online jewelry retailers. To narrow down the options, we tapped the expertise of Forbes Vetted’s senior fashion editor Kari Molvar, who shares her shopping advice here.

Consider Your Jewelry Style: When it comes to choosing the best online jewelry store, one of the first considerations should be your personal jewelry style. Are you into classic, timeless pieces, or do you prefer trendy and contemporary designs? Understanding your style preferences will help you narrow down your options and find retailers that cater to your taste. Some online stores specialize in classic diamond jewelry, like Brilliant Earth, while others focus on modern personalized pieces, such as Baublebar. Browse around to see which aligns with your style.

Know Your Budget: Jewelry is often a luxury purchase, so it’s good to shop within your price range or have a clear budget in mind to avoid overspending. Consider how much you’re willing to invest in a piece of jewelry, whether it’s an everyday accessory you’ll get a lot of mileage out of or a special occasion gift that you’ll keep for years. Keep in mind that online retailers offer a variety of price points, so there are options available for different budgets. Once you’ve established your budget, you can often narrow your search by filtering jewelry sites by price, too.

Size Up The Materials: The materials used in jewelry play a significant role in its quality, durability and overall appearance, not to mention price. Common metals for jewelry include gold, silver, platinum and alternative metals like titanium and stainless steel. Each material has its own characteristics and care requirements. Here’s a quick break-down of the most popular options:

• Gold: This metal is highly malleable, making it ideal for intricate jewelry designs and settings. Gold is available in various karats, with 14k and 18k being popular choices, offering a balance between durability and purity. While gold doesn’t tarnish or corrode, high karat gold (such as 24k) is softer and more susceptible to scratches.
• Silver: Silver is more affordable than gold and is known for its brightness, shine and luster, which makes it versatile for both casual and dressier jewelry. The downside is that silver is prone to tarnishing over time, requiring regular cleaning and maintenance. It is also softer than some other metals, so it’s susceptible to dents and scratches.
• Platinum: Platinum is exceptionally durable and resistant to wear and tear, which makes it one of the most expensive metals. It has a naturally white color that doesn’t fade or tarnish and is hypoallergenic, so it’s an excellent choice for those with sensitive skin. Platinum can develop a patina over time, which some people appreciate for its vintage look but may not appeal to those who like a high-gloss finish.
• Titanium: Titanium is extremely lightweight, making it comfortable and affordable for everyday wear. It’s highly durable, hypoallergenic and resistant to corrosion. On the flip side, titanium is not as malleable as other metals, limiting its jewelry design possibilities.
• Stainless Steel: This metal is durable, corrosion-resistant and affordable. It has a modern and sleek appearance, and doesn’t tarnish or fade. Overall, it has a starker, industrial look compared to traditional precious metals like gold or platinum.

Read The Fine Print: Jewelry is highly personal, so you want the flexibility to return anything that doesn’t suit you. Check the store’s policies on shipping, returns as well as resizing fees. Additionally, look for information on warranties and guarantees for the materials and craftsmanship. Reputable online jewelry retailers should provide clear and transparent policies for a stress-free shopping experience.

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Best Places To Buy Lab-Grown Diamonds

Best Jewelry Gifts

Best Earrings For Sensitive Ears

Best Jewelry Brands