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First We Feast’s

FOOD HEROES

February 20, 2024

Found on nearly every corner in Los Angeles, fruit carts—and the fruteros who operate them—are icons of the city’s street food scene. But few fruteros have the story of Jorge Urrea, a former gang member who found redemption by starting his own fruit cart business, Pushin Fruits LA.
As we dive into the turbulent yet inspiring life of Jorge, we’re introduced to a man reshaped by the past and driven by a promise he made on a harrowing night in 2004. Surviving five bullet wounds in a violent gang clash that cost his best friend’s life, he made a pledge to transform his life and join the ranks of other fruteros selling fresh watermelon, mangoes, coconuts, and other fruit dashed with a tangy sprinkle of tajin.
Today, Jorge isn’t just fulfilling his vow by selling fruit; he’s also devoting his time to mentor youth and help them veer away from the pitfalls that nearly claimed his life. In this episode of Food Heroes, we explore Jorge’s tireless quest to give back to his community – from feeding the homeless of Skid Row, to participating in drives for student school supplies.

For More Information:
https;//www.seaprograms.org
https://www.projectcoffeecup.org/


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