25 new beauty products we’re loving this spring


Spring is a time to hit refresh, and with a handful of new makeup, skin care, hair care, grooming and fragrance launches, there are plenty of ways to revive your beauty routine. From brightening concealers to frizz-taming hair treatments, the fresh additions will help you effortlessly transition with the seasons. Some of these releases may just become a part of your year-round regimen.

Below, check out 25 of our favorite new beauty launches that are perfect for springtime and beyond.

Best makeup launches

Ilia Skin Rewind Complexion Stick

A one-and-done type of product, Ilia’s complexion stick effortlessly blends into the skin for a blurred, even effect. It can be used as a concealer or foundation and comes in 42 shades. Infused with a ceramide-peptide complex, it feels creamy and lightweight, giving a natural finish that doesn’t crease.

Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals

Makeup by Mario’s bestselling neutrals palette is now available in cool-toned shades for even more depth and dimension. Whether you want a simple, everyday eye shadow or a statement-making smoky eye, the assortment of 12 matte shades is super versatile.

Merit Signature Lip Lightweight Matte Lipstick

Now in matte, Merit’s Signature Lip gives a soft, velvety finish. It solves a common pain point of matte lip color (dryness) and instead feels creamy and light on the lips while providing long-lasting pigment.

saie slip tint radiant all over concealer

We’re big fans of Saie’s complexion products (the original Slip Tint is one of the best tinted moisturizers out there) so it’s no surprise that this hydrating concealer is a hit. The buildable formula is great for concealing under-eye circles and blemishes alike, and it’s available in 25 shades.

Dibs Peaches in Hand Eyeshadow Palette

Embracing the color of the year, this peachy eye shadow palette features a mix of matte and shimmer shades for gorgeous, buildable color. We love layering the Peach Parfait nude matte with the copper shimmer Peach, Please for a quick eye look you can do in minutes (and on the go, thanks to the palette’s compact mirror).

Tonymoly Get It Tint Glaze Balm

A hybrid lip balm, gloss and lipstick all in one, this versatile product gives a shiny finish with buildable color. It feels hydrating like a balm without any of the stickiness usually associated with a gloss.

Caliray Hideaway Color Corrector Concealer

Color-correcting can be tricky and tedious, but this concealer makes it easy by infusing neutralizing pigments into a serum-like concealer so you can correct and conceal in one step. It’s specifically made to mask under-eye circles, canceling out any dark, purple tones and creating a brighter, more awake effect.

Pink Friday Nails On My Tippies Press-Ons in Almond

Nicki Minaj’s nail brand is here. While the rapper is known for her extreme manicures, her first collection of press-ons is impressively multifaceted. From simple designs like this chrome-tipped set to intricately bedazzled nails and a range of lengths (short to XXL), there’s something for everyone.

Best skin care launches

Rael Miracle Clear Brightening Triple Acid Face Exfoliant

Rael’s Brightening Triple Acid Exfoliant packs a punch with skin-smoothing alpha hydroxy, beta hydroxy and polyhydroxy acids that work in a quick three-minute treatment. It evens skin tone and helps lessen the appearance of post-acne pigmentation, while also clearing away dullness and dead skin cells.

Coola Clear Skin Oil-Free Moisturizer SPF30

We’ll never stop talking about the importance of sunscreen, so get prepared for the sunny days ahead with this lightweight mineral sunscreen that’s infused with balancing niacinamide and calming centella asiatica. It feels more like putting on a quality moisturizer than SPF.

The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum

The Ordinary reformulated its fan-favorite hyaluronic acid serum which now includes five forms of HA as well as ceramides to support the skin barrier. For just 10 bucks, it’s a no-brainer if you’re in need of an extra boost of hydration in your skin care routine.

Alpyn Beauty Instant Bright Eye

Made with peptides, niacinamide and a retinol alternative, this eye cream helps smooth and brighten the under-eye area. Plus, its creamy texture provides a lovely base for under-eye concealer or foundation.

Zo Skin Health Complexion Clarifying Serum

Great for oily, combination or blemish-prone skin, this clarifying serum helps reduce oil and pore-clogging sebum. By combatting oil, it decongests the skin, minimizes the look of pores and keeps it balanced.

Exponent Beauty Firming Filter CoQ10 Power Serum

This two-step system includes a hydrating serum and powdered coenzyme Q10, which you mix together before each application for a maximally potent treatment. With Exponent Beauty’s unique delivery system, you get the perfect dose of powder for each use.

Best grooming and body care launches

Athena Club Whipped Shave Cream

It may look like it belongs on top of a dessert, but this shaving cream takes the cake for a fun, foamy shaving experience. The vitamin C- and vitamin E-infused formula keeps skin comfortable as you get a close shave sans the irritation. Plus, it smells delicious.

Josie Maran Vanilla Bean Whipped Argan Oil Body Butter

Josie Maran recently relaunched with refillable products and new formulas, like this thick and creamy body butter that’s infused with the brand’s signature argan oil. Available in seven scents, we love the bright and citrus-forward Topless Tangerine.

Flamingo Pubic Restorative Post Shave Serum

Dermatologist and gynecologist tested, this post-shave serum is made for the delicate bikini area. It’s hydrating and calming, with squalane, ceramides and apple extract (which may help prevent ingrowns too).

Onyx Professional Foaming Body Scrub with Brush

It feels rejuvenating to slough away dead skin with this sugar scrub. It comes with a scrubber brush to enhance the experience and ensure you’re getting an effective polish in the shower. You can choose from other scents like Sandalwood Vanilla and Rose Petals too.

Best hair care launches

R+Co Chainmail Thermal Protection Styling Spray

A thermal protection spray that also offers styling control, R+Co’s new launch holds volume as you style your hair while also guarding against temperatures up to 450 degrees Fahrenheit. The flexible hold is on par with a light hairspray and leaves the hair soft and shiny, so it’s easy to brush through if you want a more relaxed look.

Ouai Anti-Frizz Crème

A frizz control cream that you can apply to damp hair before styling or use as an air-dry cream, this product feels like a leave-in conditioner, thanks to its hydrating squalane-infused formula. It can also be applied between wash days for a touch of control.

Monday Hair Care Repair Leave-In Conditioner

A leave-in conditioner that won’t break the bank, Monday’s Repair leave-in nourishes and strengthens the hair with keratin, jojoba oil, argan oil and cocoa butter. The formula easily absorbs into the hair and doesn’t leave it feeling stringy or weighed down.

Act+Acre Showerhead Filter

Known for its science-backed hair care formulas, Act+Acre is here to support all your hair and scalp needs — down to the water you wash it with. The brand’s shower filter is easy to install and uses three types of filtration — KDF 55, calcium sulfite and charcoal — to remove chlorine and contaminants that can cause dryness and irritation.

Best fragrance launches

Parfums de Marly Perseus Eau de Parfum

Grapefruit is the star of this citrus fragrance, which holds a ripeness appropriate for the season. It’s bright and fresh, with supporting notes of vetiver, bergamot and cashmere wood.

Sunday Forever 11:11 Limited Edition Eau de Parfum

After Sunday Forever received requests to turn its bestselling 11:11 candle into a fragrance, it’s finally here. The fig and white wood fragrance is sweet and slightly smoky, giving it a polished vibe with a hint of sex appeal.

House of Bo Casa Blanca Parfum

Crafted with master perfumer Frank Voelkl, this unisex fragrance evokes getting lost in a good book in your favorite library. White tea and desert fig calls to mind the soft, slightly sweet pages being turned, while suede, tobacco and vanilla bourbon embrace the warm, smoky notes you’ll find among the stacks.


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