30 Fashion and Beauty Items I Refuse to Go Into 2025 Without


Most Coveted is a shopping series sharing our editors’ curation of the must-know items they can’t stop thinking about.

I’m all for spring cleaning, but I’d like to make a case for taking inventory of your closet and vanity before the new year begins. What do you need to donate or take to the tailor? Where are there gaps in your wardrobe? Which beauty products are running low? What makeup have you had for years (that’s likely expired)? You get the gist.

For me, this means investing in some new closet staples and a few fun and trendy accessories I know I’ll wear for the upcoming season and beyond. As for my beauty situation, I’m mostly focusing on replacing some tried-and-true favorites, but I also want to try some new brands in go-to product categories and test out a couple of skincare devices (in the name of research, of course). Here’s what’s on my current list.


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