While most famous couples are keen to release a half-hearted joint statement and hash out the divorce details in private, a few especially messy separations this year have signalled the arrival of a new normal for splitting celebrities – one that no longer follows the established rules of yesteryear – as they try to curry favour among fans and “win” the break-up.
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“Celebrities are just like normal people when it comes to break-ups,” said Holly Davis, a high-net-worth family law lawyer based in Texas. “They’re often hurt and reactive and responsive.”
But in the social media age, as cultural attitudes toward gender roles and relationships are constantly evolving, the celebrity divorce playbook has been forced to adapt in real-time – and some are learning faster than others.
1. Celebrities may be more willing to leak details during divorce proceedings
Lawyers, likewise, have an incentive to keep the juiciest relationship details a secret until they can strategically reveal that information in a courtroom where it might legally benefit their client in front of a judge, he said.
“The country became like the jurors themselves in that case,” Davis said. “I think celebrities are seeing that and hoping for similar reactions by the public and their fan base when going through a divorce.”
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A jury found that Depp and Heard both defamed each other, granting Depp US$10 million in damages and Heard US$2 million in damages. The two settled in December 2022.
Celebrities are more willing to publicly double down on their version of events amid messy divorces, Davis added: “They’re taking the risk and basically betting the public will be on their side.”
2. Being first doesn’t matter if the public thinks you’re lying
As a high-profile marriage falls apart, the celebrities involved want to be the first to file for divorce or release a public statement lest they lose control of the narrative, said Emma Telesca, a senior publicist at Anderson Group PR.
Perhaps the most dramatic celebrity divorce this year – the split between musician Joe Jonas and actress Sophie Turner – quickly devolved into a mess of battling narratives. Soon after Jonas and Turner released a highly polished joint Instagram statement announcing their divorce in September, tabloids began claiming the cause of the couple’s split was Turner’s affinity for partying.
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The TMZ story teased a celebrity marriage undone by “something” captured on the couple’s ring camera, which ultimately convinced Jonas the relationship was over.
Things only got worse for Jonas as the couple battled in court over where their two young daughters should be living. Turner sued Jonas to return the kids to England where she said the family had made their “permanent” home, accusing her ex of refusing to give over the girls’ passports.
Earlier this month, the couple came to a temporary custody agreement through the beginning of 2024, releasing a joint statement saying they are looking forward to being “great co-parents”.
But it’s possible the damage to Jonas’ reputation had already been done, Telesca said. “Once the public thinks you’re not telling the truth, it’s really hard to convince them that you are again.”
3. Mum shaming doesn’t work like it used to
Turner didn’t come out on top simply because she had receipts – the public is also less and less likely to buy into misogynist attacks and “mum shaming”, experts said.
Tabloid stories that highlight Turner’s passion for partying while praising Jonas for doing his fatherly duties came off as blatantly misogynist in a post-#MeToo world, Telesca said. That narrative, however, quickly sparked an online outpouring of support for Turner as fans came to her defence, declaring the Game of Thrones star “Queen of the North” and rejecting the narrative that the 27-year-old actress is anything but a dedicated mother.
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“If someone used that attack 10 or 15 years ago, it would be assumed that the man is right,” she said. “That’s just not working now.”
4. Celebrity divorce drama can be avoided
“Because everyone has exposure, you may drop a story thinking you’re going to turn the tides,” said Marilyn Chinitz, a matrimonial and family law lawyer. “But that can backfire and turn against you.”