5 Beauty Trends That Defined NYFW SS25


New York Fashion Week Spring/Summer 2025  set the beauty world is abuzz with anticipation for the latest looks that will set the tone for the season. Blending futuristic elements with nostalgic nods, the runways showcased a dazzling array of makeup and hair trends, blending futuristic elements with nostalgic nods and playful whimsy.

As fashion month unfolds, we’re setting the pace by predicting what’ll be hot based off of what we’ve seen in New York City. From the high-tech allure of chrome embellishments to celebrating natural skin, the rest of SS25 promises a season rich with innovation. Keep an eye out for these trends as they make their mark on the fashion world, offering a new interpretation on how we express individuality and embrace the future of beauty.

Here’s a look at the top five beauty trends expected to steal the spotlight.

Chrome Embellishments

Chrome was a major player on the SS25 runways, with designers and makeup artists embracing its futuristic allure. At Nanushka, we saw delicate metallic finishes on the models’ eyes and lips, followed by hardware that was applied to the faces of those that walked the runway at Tombogo. As we get into fashion month, we might see chrome eyeshadows, iridescent highlighters and maybe a silver hair accessory or two.

Super Glam ’90s Revival

The glamour of the ’90s is making a comeback, but with a modern twist. Think bold, defined brows, high-shine lip gloss and dramatic eye makeup that echoes the era of iconic ’90s supermodels. This season’s rendition of ’90s beauty incorporates a luxurious touch — smokey eyeshadows like at Kim Shui, sculpted cheekbones and impeccable contouring like we saw at LaQuan Smith. It’s all about achieving that high-fashion look that was synonymous with that decade, reinterpreted for a new audience.

Natural or Nothing

In a sharp contrast to the bold and glamorous trends, the “natural or nothing” look is all about embracing minimalism. At Collina Strada, the models were prepped with just skincare. These designers are embracing real skin with a focus on enhancing natural beauty. It’s a fresh-faced, barely-there makeup approach that highlights healthy skin, brushed-up brows and a hint of tinted lip balm. Word on the street is that this is an authentic asethetic that mirrors a growing preference for effortless beauty.

Fun and Whimsical Elements

Playfulness is taking center stage this season, with whimsical beauty making its way backstage. From long, beautiful wigs at Collina Strada to imaginative nail art at Luar, designers are infusing their shows with fantastical creative touches. Bold pops of color, quirky patterns and playful textures that add a sense of fun to the overall aesthetic. We predict experimentation and self-expression for the rest of this fashion month, allowing individuals to embrace their unique style.

Sculptural Hair Designs

Hair is being elevated to an art form this season with sculptural and avant-garde designs and we don’t see that stopping any time soon. Just like at Luar’s SS25 show, we  expect to see intricate braids, oversized structural pieces and geometric shapes that transform hair into a statement piece. In London, Milan and Paris we think designers will embrace bold, structural elements that complement the futuristic and theatrical vibes we’ve spotted on the runway.

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