Conscious consumption is all about making thoughtful shopping decisions by engaging in the economy with greater awareness of how your consumption impacts society.

That is why buying from brands that are ethical, sustainable and support good causes is wise.

This holiday season, Hong Kong sneaker brand Kibo has launched Kibo x Frey Frey limited-edition collection in support of Freya Maclay, who has Tay-Sachs disease, a rare and fatal condition.

Freya is the first known case of Tay-Sachs in Hong Kong.

Kibo’s new sneakers for Freya

Kibo blends style and sustainability with a heartwarming cause for its latest limited-edition collaboration.