66% of CEOs in India find Gen AI top investment priority, 77% see it as double edged sword, says report


To ride on the wave of revolution brought by AI chatbots since 2022, more and more CEOs are willing to invest in generative AI for their companies, says KPMG’s latest report. 

According to the report, 66 per cent of Indian company CEOs and 70 per cent of CEO of global firms are considering generative AI as their top investment priority for their organisation. Due to a growing demand for customised content and advancements in AI algorithms, there has been an increase in demand of AI intervention in business management. 
Given the high utility of Generative Artificial Intelligence 77% of CEOs in India consider it as a double edge sword, says KPMG’s report.

Whereas, the 88% of CEOs globally share the same opinion about AI. The report says that a large number of CEOs believe that AI can both enhance cyber security efforts and create new vulnerabilities for adversaries to exploit. However, around 61% of CEOs are confident in their organisation’s preparedness for potential cyber-attacks.

Other than CEO’s interest in Artificial intelligence, the report also shed light upon a range of issues like measures to bring employees back at office post pandemic, relevance of ESG, importance of Inclusion, diversity, and equity (IDE) at workplace, and possible risk to growth for CEOs. 

Most of the CEOs in India find geopolitics and political uncertainty, climate change, emerging/disruptive technology, operational issues, and interest rates as top five risk to growth of their business, says the report.

“Disruptive technologies like generative AI present unparalleled business opportunities, but it also presents CEOs with substantial unknowns and business risks. Navigating this uncharted territory may feel unfamiliar and uncomfortable. Therefore, it is critical to separate valuable insights from the noise and even more essential for leaders to develop an effective strategic business approach to generative AI,” said Akhilesh Tuteja, Partner, Global Cyber Security Leader.

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Updated: 24 Oct 2023, 09:53 PM IST


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