Ursula Stephen — Fenty Hair

“Find a product that can work for multiple things,” says celebrity hairstylist and Fenty Hair brand ambassador Ursula Stephen. “Fenty Hair’s The Comeback Kid is a multifaceted product, and I’m the type of girl that wants to make more out of less. With a product like Comeback Kid, you can use it for this and that. It adds moisture, it helps your curls and it’s good for all hair. And we’ve really bridged the gap between the professional and the consumer with a product that can help clients to maintain their hair when they’re not with us. Clients spend more time with their hair than we actually spend time with their hair. I even love it as a leave-in conditioner. And it smells amazing!”

Buy It! Fenty Hair The Comeback Kid, $36; sephora.com

Myiesha Sewell — Sephora

“Moisturize in the shower!” advises Myiesha Sewell, a beauty director for Sephora. “Your skin and hair are more ready to receive moisture after a nice, warm shower. Hyaluronic acid serum won’t bind moisture to the skin if there’s no moisture to begin with. I always leave my Glow Recipe Plum Plump Hyaluronic Acid Serum in the shower. Just leave it in the shower and apply right after you turn off the water, following up with a moisturizer when you get out. The same goes for leave-in conditioners (especially for curly hair!) and body moisturizers. I like Fable & Mane for leave-in conditioner and Nécessaire’s Body Serum as a moisturizer.”

Buy It! Glow Recipe Plum Plump Hyaluronic Acid Serum, $45; sephora.com

Chris Collins — World of Chris Collins

“Fragrance is part of fashion; fragrance is an accessory,” says Chris Collins, creator of World of Chris Collins fragrances. “So if you’re dressy, you want to wear something a little bit more elevated. If it’s more fun, maybe you’re going to the beach, you want to wear something more fresh and fruity. Fragrance is the epitome of the finish. Choose wisely when you choose which fragrance you want.”

Buy It! World of Chris Collins Harlem Nights Eau de Parfum, $175; sephora.com

Melinda Solares — Sephora

“People get so intimidated by a pigment paint because it seems like artistry, and it seems like it’s too hard to figure out how to put it on your face, but it’s not!” says Melinda Solares, a beauty director for Sephora. “I have just been experimenting with so many different techniques and it’s become so simple. One of my favorite things to do with a pigment paint is literally take the back of a Sephora Pro eyeshadow brush and use the back tip to just to create little dots. You’re just dipping it in and dotting it on. You can also use an angled liner or even a lip liner brush with the pigment paint to create an eyeliner, which is actually easier than using a liquid liner. When you’re using a metallic pigment paint, any ‘mistakes’ that you make aren’t even visible because the metallic shift disguises everything.”

Buy It! Haus Labs by Lady Gaga Hy-Power Eye, Cheek & Lip Pigment Paint, $24; sephora.com

Mario Dedivanovic — Makeup by Mario

“You know what I’m always going to do, right? Mix,” shared Mario Dedivanovic, founder and CEO of Makeup by Mario, during his SEPHORiA masterclass, even adding that he almost feels superstitious if he doesn’t mix his shades before applying them to the skin. “Of course I’m going to always apply this on the hand. I’ll never go directly to the skin without first putting on a tissue or first putting it on my hand. That’s a very important thing. [I also coat] the brush very evenly, making sure it’s nice and sheer and even.

“Another really important thing to do is to make sure that your brush hairs are evenly coated. … I’m making sure that every hair on this brush is evenly coated. Because if there’s a few hairs that are not, that’s going to show, so you’re going to have a little missing spot there.”

Buy It! Makeup by Mario SoftSculpt Transforming Skin Enhancer, $32; sephora.com

Malaika Jones — Brown Girl Jane

“Always spray your fragrance the unexpected places,” says Malaika Jones, founder and CEO of Brown Girl Jane fragrances. “Like the places that may leave a little trail for you know, it’s great to do the pulse points, it’s also nice behind the ankles, or in your hair. It’s almost a way to surprise yourself. Also, make it your own. Not all fragrances will smell good on all of us, but play with multiple fragrances. You’ll be unique.”

Buy It! Brown Girl Jane Carousel Eau de Parfum, $102, sephora.com

Danessa Myricks — Danessa Myricks Beauty

“You need to really understand you and your unique needs — no matter if that’s makeup, skin, hair,” says Danessa Myricks, founder and CEO of Danessa Myricks Beauty. “One of the acronyms that we use for our brand is YUMMY, and that means Your Unique Most Magical You. So my best word of advice is to be very specific. We see so many things on social and when we flip magazines and on our favorite celebrities. But find out who most aligns with you. Somebody with an oily skin concern may have a completely different routine than somebody with dry skin.

“So when it comes to identifying your unique self, think about how you prep and prime your skin, and do that very strategically for you and your unique skin concerns. As an example, we have a really beautiful serum called Water Powder Serum. It’s weightless, it feels like water on your skin, but it is going to keep you from producing oil throughout the day. It’s completely invisible. Nobody knows it’s there but you, because you’re going to see yourself looking amazing all day long.”

Buy It! Danessa Myricks Beauty Yummy Skin Mattifying Water Powder Serum, $36; sephora.com

Winnie Harlow — Cay Skin

“No one should have to sacrifice the health of wearing SPF for the beauty,” shared Winnie Harlow, founder of Cay Skin suncare, during her SEPHORiA masterclass. “As a kid … I always hated the SPF experience. I always understood though how important it was. So when I got older and I started modeling, I would do shoots on beaches, and I had this shoot in the Bahamas and they didn’t want me to apply or reapply SPF throughout the day because it didn’t look good, and I burnt to a crisp. My skin was really inflamed, it peeled, and then my vitiligo started freckling a lot. So it changed not just with sun damage, but it physically changed how I looked. And it was really fast. … I wanted to put beautiful skincare into SPF that looked beautiful on all skin tones, types and conditions.”

Buy It! Cay Skin Isle Glow Body Lotion Sunscreen, $45; sephora.com

David Razzano — Sephora

“A big learning lesson for most people is how to do complexion correctly,” says David Razzano, a beauty director for Sephora. “I think when we look at the onset of social media and the beauty gurus, there was this push to do really over-the-top, full-coverage makeup and then sort of sculpt afterward. But that tends to cover up the skin rather than enhance it, so I think that a way to think about complexion is in layers, even if you don’t have perfect skin — and very few people do.

“Consider how a foundation and a concealer work together, rather than putting all the pressure on the foundation to do the job. Let’s say you want to have a light, very natural-looking complexion, a way to achieve that, even if you have some issues to cover, is to use a product like Westman Atelier’s Complexion Drops. Now, this is a lightweight foundation that doesn’t have a tremendous amount of coverage but still gives you a nice wash of color and pigmentation. Then you take a concealer and spot conceal. It’s all about showing the good skin and hiding the imperfections, not hiding all the skin. I think when you learn the balance of that, that’s when you master your complexion and you learn that you might not need full-coverage foundation at all.”

Buy It! Westman Atelier Vital Skincare Complexion Drops Dewy Skin Tint, $68; sephora.com