Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced that Latino Alternative TV (LATV) has selected its cloud solutions to launch a FAST channel that caters to a diverse Hispanic and Latino community by delivering enhanced, more intimate viewing experiences. Ahead of the channel’s go-live date, LATV has already secured agreements with multiple distribution partners, ensuring a strong and well-prepared launch. The partnership not only allows LATV to meet the increasing demand for streaming but also to supply the long tail of FAST with targeted content, thereby embracing new opportunities to grow beyond the realm of traditional pay TV and adapt more effectively to audience needs.

“Amagi’s reputation, technological prowess, and exceptional support made them the obvious choice for LATV,” said Xavier Rodriguez, Head of Digital at LATV. “Together, we are diversifying our content offerings into categories that have higher engagement, consumption rates, and increased sentiment across all major audience demographics.”

Amagi’s cloud-based solutions enable LATV to create and distribute a FAST channel that caters to niche and targeted audiences. They enable LATV to expand its distribution and audience reach, add value through the creation of specialised channels and programming, and enhance the overall viewer experience.

“We are pleased to join forces with LATV to create a distinctive FAST channel that caters to the evolving preferences of today’s audience.” said Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi. “This deployment signifies a significant step towards a more personalised and diversified streaming experience, reflecting Amagi’s commitment to shaping the future of broadcast and streaming TV.”