Hum Nutrition will expand into Target’s beauty aisle nationwide on Jan. 8, 2024. The women’s wellness supplement brand made its online debut at Target this past week with products that address a variety of needs related to the gut, hormones, skin, hair and more.

“Hum has been at the forefront of wellness for the past decade by raising the bar for clean standards and investing behind clinical research. Partnering with Target will allow us to bring our unique formulas at a great value to a mass audience,” said  Walter Faulstroh, HUM CEO and co-founder.

Stocking the products in Target’s Beauty natural aisle will make it easier for the brand’s core customer base to locate the range, according to company officials.

Faulstroh said Hum’s science-backed launch assortment, which is priced at $25.99, delivers on convenience, efficacy and is a  “great value for the Target guest.”

Hum’s leading products include Flatter Me, Daily Cleanse, Private Party, and Hormone Balance.

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