Victoria Beckham’s fashion and beauty company has lost more than £66 million since its inception in 2008.

However, the tide has shifted, and Victoria is now profitable for the first time in 15 years.

This success can be credited to the popularity of an £890 clutch bag, a £30 eyeliner, and a well-planned social media approach that included millions of TikTok cosmetic lesson videos.

The former Spice Girl, 49, is apparently ‘thrilled’ with this turnaround, as her most recent financial statements show a profit of £200,000 in 2022.

The success is attributed to the great demand for her accessories, particularly the chain pouch clutch purse, which was introduced last year and is available in a variety of colors for £890, with specialized variants costing up to £1,550.

Victoria’s beauty endeavor, which began in 2019, has also been a huge success. The silky kajal eyeliner, which costs £30 and comes in 16 colors, has sold quickly, posing issues in matching demand.

Social media sites such as TikTok and Instagram have played an important role in promoting the items and demonstrating their use.

According to sources close to Victoria, their appeal stems from TikTok and Instagram videos showing potential consumers how to use them.

Victoria’s pal said she’s ‘so delighted’ to have turned around the business, which she started in 2008 with a tiny selection of dresses.

She is overjoyed because she will turn 50 in April of next year. ‘It feels like two special milestones have come together. Victoria is just so happy,’ the buddy told the Mail.