Mollie King, Holly Willoughby’s lookalike, will not be replacing the beloved host, who left This Morning three months ago.

After Willoughby left the ITV show following an alleged kidnap and murder plot, King, 36, joined Dermot O’Leary to lead the morning show.

Fans had to perform a double take when she appeared on the screen to realize it was King and not Willoughby, characterizing her as the previous host’s lookalike.

While there was talk that King could fill in for Willoughby, ITV executives have ruled it off.

“It seemed like a really good idea to get Mollie on, she is literally a dead ringer for Holly and she has a big fan base,” a person familiar with the situation told MailOnline.

“A bit like Holly, girls love her and men fancy her, plus she comes across as so sweet and lovely which viewers like.”

However, the source claimed “inexperience” as the reason for her removal from the list of potential hosts.

“She just doesn’t have the hours of live broadcasting time that is needed to host a show like This Morning,” they went on to say. “It would have been a great gimmick for the programme, she literally is Holly’s doppelgänger but it was a case of thanks, but no thanks.”