Omnichannel supply-side platform OpenX Technologies is welcoming a new VP of Product, a position that sees the former head of product at Airfind and ex-SpotX leader act as a connected TV product lead.

In particular, Nick Cuniffe will responsible for global strategy and execution of OpenX’s Connected TV product solution and roadmap.

Cuniffe’s arrival follows OpenX’s recent launch of “TV by OpenX,” which combines key features of both the linear and programmatic buying models. In November, the first phase of TV by OpenX included the elimination of resellers and all non-TV content from OpenX’s CTV inventory.

OpenX powers advertising on web, mobile, and connected TV formats.