As we found with the Samsung TV, only more so with this Hisense, the extra nits of brightness gives the 110 UXAU the palette to play with when it needs to show very, very bright highlights like sunsets or the sun glinting off the water, but that palette is used in such a controlled way, you don’t come away thinking you’ve been blinded.

You come away thinking, that picture looks a little more lifelike than pretty well any TV picture you’ve seen before. Not a lot, but a little.

That said, I wouldn’t mind seeing the 110 UXAU in a sunny room. In very bright rooms, the 10,000 nits of brightness this thing is capable of would almost certainly make a much more dramatic difference, compared with regular 2000- or even 4000-nit TVs.

Immediately after watching Oppenheimer, the other thing we’d do if we ever got the 110 UXAU into the labs would be to watch some space movie on it, like Star Wars, to see how its space scenes compare to such scenes on an OLED TV.

You see, not only does the 110 UXAU have an astonishing number of backlights pumping out enormously bright light, it also has an unheard of number of dimming zones, 40,000 of them to be precise, which, if Hisense has done its job right, really should close the gap between LCD TVs like this one (not that there has ever been an LCD remotely like this one) and OLED TVs when it comes to black levels.

Dimming zones are areas on an LCD TV where the backlighting can be discreetly controlled, with the brightness going all the way up to 100 per cent, or all the way down to 0 per cent, depending on what image is being displayed in front of those backlights.

Such zones are normally counted in the tens, or the hundreds, or sometimes, on very good LCD TVs, in the thousands.

Having a whopping 40,000 dimming zones to play with means Hisense should be able to completely turn off the backlights in any areas that are meant to be completely black, and turn on the backlights to full brightness in adjacent areas that are meant to be bright (stars in the sky, for instance, or the white writing on a black background in the credits of Star Wars), with very little of the bright light bleeding into the dark areas.

Given the excellent job Hisense did in controlling such “blooming” in the last Hisense UX TV we reviewed (which had a mere 5000 dimming zones), we suspect 40,000 dimming zones will close the gap between LCD and OLED TVs, not completely, but near enough.

(By “near enough” I mean, within a centimetre. If I’ve done the maths right, each dimming zone on the 110 UXAU is 0.834 square centimetres in size, not quite the pixel-sized dimming zone you effectively get in an OLED TV where every pixel is its own light source, but not all that far from it, either.)

And, just like the Hisense UX TV we reviewed last year, this new 110 UXAU TV has rich and vibrant colours, and incredible viewing angles, with colours remaining saturated and accurate way beyond the areas where one would normally sit in front of a TV. Which is potentially the first hurdle we’ll meet when we try to review it properly in the Digital Life Labs.

The 110 UXAU is a 110-inch TV, which as you can imagine is absolutely enormous. The screen is 2.4 metres wide and 1.4 metres high, much bigger than anything we’ve ever reviewed before in the labs.

It’s so big, I don’t think we could even get it into our labs, much less set it up there and leave it in place for the week it normally takes us to do a full review.

This preview, I’m afraid, might be the closest we ever get to this magnificent TV. But at least it has established one important fact about the 110 UXAU: you can get very close to it, and not get a sun tan.

John Davidson attended CES in Las Vegas as a guest of Hisense.