Natural and organic grocery store Earth Fare and GenoPalate, a leading genomic nutrition platform, are changing the way people shop for groceries by offering personalized nutrition and wellness insights. Genetic personalization is coming to the grocery sector thanks to a partnership between the pioneering companies, led by biomarkers, proprietary algorithms, and deep databases.

As of this month, Earth Fare customers at all 18 locations can scan a QR code within the wellness department to order an Essential Nutrition Report from GenoPalate, which considers their genetic, phenotypic and behavioral information. Customers may also opt to upload their existing raw genetic data or use GenoPalate’s at-home DNA Collection Kit to help them make smarter choices when making dietary choices in line with their genetic makeup, lifestyle and unique wellness journey.