Despite a frosty morning and snow underfoot, Whataburger’s much-anticipated opening saw a steady stream of customers, proving that not even the chilliest weather couldn’t dampen the town’s enthusiasm for the Texas-based burger giant.

Nestled at 1350 S.E. Washington Blvd., the bright orange-and-white facade of Whataburger stood out against the snowy backdrop as locals, wrapped in coats and scarves, eagerly lined up for a taste of the famed burgers and fries.

Cars filled the parking lot, but many opted to join the drive-thru, saving themselves the short, cold walk to the door.

The opening day excitement was palpable, with the aroma of sizzling burgers filling the air and bringing a touch of Texas warmth to the cold Bartlesville day.

“It’s more than just a burger; it’s an experience,” shared one customer, huddled in a winter jacket but smiling broadly. “Been looking forward to this all year.”

Despite the weather, the staff at Whataburger was in high spirits, serving up hot, fresh meals with friendly service that seemed to melt away the winter chill.

The interior tables remained mostly filled, buzzing with activity, and offered a cozy refuge from the cold, where families and friends could gather and enjoy their meals.

“It’s a smaller restaurant, but at least we got one,” remarked a customer searching for an empty seat.