Best Actress Oscar winner Michelle Yeoh has become the face of lululemon’s Lunar New Year activewear collection.
The 2024 Spring Festival celebrates the Year of Dragon on February 10 and leading athleisure giant lululemon has teamed up with the Everything Everywhere All At Once star to create a capsule collection in vibrant hues of red and white.
The “Be Spring” campaign will see Michelle performing Wing Chun [the same martial arts seen on the Ip Man movie] and adapting the skills in a theatrical dance.
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In the short film, she wore the lululemon Define Cropped Jacket in Bone and Pleated High-Rise Wide Leg Pants in medium forest.
(Image: lululemon)
Her accompanying dancers are all dressed in the Lunar New Year Capsule, including pieces like the Lunar New Year Scuba Oversized Half-Zip Hoodie in dark red, the Classic Ball Cap and the TikTok-viral Everywhere Belt Bag in special colour.
Well-loved lululemon franchises like the Align, Scuba and Wunder Puff have also been reimagined in this season’s color palette, making them great options to wear both in and out of the studio.
(Image: lululemon)
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The Crazy Rich Asian actress said: “I’m delighted to be partnering with lululemon. Sports have always been an important element of my life, and I am committed to encouraging more people, especially younger generations, to benefit from sports and find balance in their own lives.
“Wing Chun holds a special place in my heart. Back in 1994, I starred in the movie ‘Wing Chun’, and thirty years later, I’m honoured to have the opportunity to collaborate with these professional dancers to re-interpret Wing Chun through the short film ‘Be Spring’.
(Image: lululemon)
“This is a concept that resonates with me deeply. Having our own inner spring all year round is our superpower.”
Shoppers can find the Lunar New Year capsule collection in stores and online.
Fashion brand Ralph Lauren has also released a special edition sweatshirt with majestic dragon embroidery, while New Balance introduced new colourways for their Lunar New Year sports edition.