SEVEN-TIME Super Bowl champion Tom Brady is merging his fashion and nutrition brands in a historic deal.
The retired NFL quarterback is merging his health and nutrition company, TB12, and his apparel company, Brady, with training brand and the Boston-based NoBull.
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With the deal, Brady, 46, will become the second largest shareholder in NoBull, behind BodyArmor founder Mike Repole.
Repole bought NoBull in 2023 after selling BodyArmor to Coca-Cola for $5.6 billion in 2021.
Neither deal, his initial purchase or merger with Brady, had terms disclosed.
On Instagram, the future Hall of Fame quarterback celebrated the merge with a lengthy post.
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“I’m proud to announce that today, @tb12sports and @bradybrand are merging with @nobull, forming one complete wellness company that at its core, will help people become the best version of themselves,” Brady began.
“We’re going to push harder than ever to help EVERYONE find the path to success on their own journey.
“The goal for us is massive growth that will change the game in training and nutrition for the world. There’s no limit on how many people we can impact and that’s what I’m most excited about.
“I’ve been blessed to be surrounded with the most amazing teammates my entire career, and I feel fortunate to be joining another team that’s going to inspire the next generation of people to push themselves to be better!
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“This wouldn’t be possible without Mike Repole, a great friend of mine who I have spent the past few years talking with about my own journey. We’ve pushed each other to get better everyday and now it’s time to bring this attitude to the world.
“To our families at TB12 and BRADY who have worked tirelessly on the mission to get us to this place, THANK YOU.
“There is no replacement for hard work and determination from a team with a singular shared mission, and that’s a mentality that we’ll bring with us to @nobull.”
NoBull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer.
The company sells footwear, apparel, and accessory brands for people “who train hard and don’t believe in excuses,” per its website.
“I wanted to do something really big,” Repole told CNBC about the deal with Brady.
“I think NoBull has a chance here to be this epic historic brand – playing in a space of health and wellness, through sneakers, apparel, nutrition mentality and really helping people with adversity, resilience, grit.”
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