Since its 1854 founding, Louis Vuitton has expanded well beyond its core luggage and travel roots with eye-catching ready-to-wear pieces, footwear, accessories and jewelry across both menswear and womenswear. The house also features a robust fine jewelry arm that previously solely fronted women’s designs. Now the brand is giving the man more moments to shine by introducing its men’s fine jewelry line.

Entitled “Les Gastons Vuitton” the new collection celebrates founder Louis Vuitton’s grandson, Gaston-Louis Vuitton. With it, the collection features 18 masculine pieces, which were all inspired by three personality traits of the Gaston-Louis Vuitton – appearing in the new Les Gastons Vuitton shade. “This collection is a bit like your pair of jeans,” said Louis Vuitton’s artistic director of watches and jewelry, Francesca Amfitheatrof. “Everyone owns a pair of jeans and the more you wear your jeans, the more you love them.”

The lineup of fine jewelry sees pendants, rings, Cuban link bracelets, tag necklaces and earrings – livened by materials like dark blue titanium and diamonds. Out of the assortment, a hero piece is the Masterpiece Gourmet white gold necklace, which features over 13 carats of white diamonds.

Take a look at the collection in the gallery above. The “Les Gastons Vuitton” collection will be available soon in select Louis Vuitton stores and online.