As the Big Game draws near, protein-rich snack brand OIKOS has thrown a Hail Mary with its fifth consecutive game-day campaign. ‘Hold My OIKOS,’ the campaign’s centerpiece, is a commercial filled with humor and star power, featuring leading actor and comedian Martin Lawrence alongside football Hall of Famer and media personality Shannon Sharpe. But the campaign is not just about laughs and celebrity appeal; it is a clear statement of the brand’s commitment to strength, nutrition, and equitable access to healthy food.

‘Hold My OIKOS’: More Than Just a Commercial

The ‘Hold My OIKOS’ commercial showcases the brand’s OIKOS Pro and OIKOS Triple Zero products, emphasizing that they are not just for athletes, but also for everyday individuals who seek strength and vitality. OIKOS Pro is packed with 20g of high-quality protein, essential amino acids, Vitamin D, and calcium, while OIKOS Triple Zero provides 15g of high-quality protein without any added sugar, artificial sweeteners, or fat.

A Multi-Faceted Campaign

However, the campaign goes beyond the commercial. It includes in-store displays and media promotions, all woven with the same thread of promoting strength and nutrition equity. The highlight for fans is the ‘Snack Strong OIKOS’ sweepstakes, which gives them the chance to win instant prizes and a Grand Prize Home Theater. Fans can enter the sweepstakes, running through February 29, 2024, via a dedicated website.

Addressing Nutrition Inequities

OIKOS is a part of Danone North America and has a firm commitment to addressing nutrition inequities. It seeks to support underserved communities and has formed partnerships with Historically Black Colleges and Universities (HBCUs). By offering a variety of Greek Yogurt products that are both nutritious and tasty, OIKOS is making a significant stride in providing accessible, healthy snacking options for all consumers.