The K-pop band IVE has shared a preview of the album’s lead single. This preview track is titled “Kitsch,” and it will be available on March 27.

The song will appear on their debut studio album, simply titled It’s Ive. A teaser for their new idea was released on March 20, suggesting a darker color scheme than is typical for them.

In the latter half of 2021, IVE released their first full-length album, simply titled Eleven. Eleven debuted at No. 9 on the Billboard World Digital Song Sales chart, proving the instant success of their music. Both the Billboard Global 200 and Billboard Excluding the United States charts featured it.

The group was an instant success, sweeping the boards shortly after its debut and eventually becoming the MBC M Show Champion. In doing so, they set a record for the quickest award win by a girl group following their debut.