IU, a South Korean singer-songwriter, has appeared in the ‘2024 Pepsi x Starship Campaign, promoting the theme, “Something new is coming soon.”

The singer could be seen browsing through the screen, sipping from her cool drink, and opening an aesthetically pleasing cold can of Pepsi, with droplets flowing down the surface.

The teaser provided insight into the beverage brand’s next initiative, which featured a musician.

The 30-year-old musician is set to appear in a single for the ‘2024 Pepsi Starship campaign, a worldwide marketing collaboration between Pepsi and the music agency.

Artists like as Rain, Soyou, IVE, IZ*ONE, Brave Girls, ATEEZ, Oh My Girl, and CRAVITY are all supporting the cause.

IU just announced her collaboration with Warner Bros. Looney Tunes animation character Tweety Bird, dubbed The Winning, on Wednesday, February 7.

The star endorsed the yellow animated bird, demonstrating intensity that matched the theme.

Her fans compared her to Tweety, saying she resembled her’spirit bird.’