Soft Services has announced its landmark collaboration with global beauty retailer Sephora. This exciting venture marks a pivotal moment for Soft Services. Renowned for its iconic products like the Buffing Bar and the viral Smoothing Solution, Soft Services is set to unveil its revolutionary body skincare range in 300 Sephora stores nationwide. Additionally, a new exclusive Discovery Set featuring a trio of bestsellers will debut alongside the brand’s lineup. The partnership kicks off today, February 13, with the online launch on Sephora.com, followed by in-store availability starting February 16.
Targeted Solutions for Skin Concerns
Soft Services has garnered acclaim for its pioneering approach to body care, offering effective solutions for a myriad of common skin concerns. From dry skin and irritation to hyperpigmentation and body acne, Soft Services utilizes potent performance ingredients to address diverse skincare needs beyond traditional hygiene and moisturizing.
Courtesy of Soft Services
“At Soft Services, we believe in giving people tools to care for skin beyond the face, offering targeted solutions where they’re needed most, and bringing formerly taboo skin issues into mainstream conversation,” said Rebecca Zhou, Founder and CEO of Soft Services. “Partnering with Sephora is allowing us to bring our targeted and effective body skincare to a broader audience and further revolutionize the body care aisle. We’re so thrilled to be partnering with such a supportive and forward-thinking retailer, and can’t wait to introduce Soft Services to Sephora’s unrivaled community of beauty lovers.”
Courtesy of Soft Services
Sephora’s Vision for Body Care
Sephora, recognizing the growing consumer interest in body care, is dedicating more retail space to this burgeoning category. Soft Services emerges as a leader in this space, aligning with Sephora’s mission to offer high-quality formulas tailored to individual skincare needs.
“We are thrilled to partner with Soft Services as we continue to grow this exciting, emerging category of prestige body care,” said Brooke Banwart, SVP Skincare Merchandising at Sephora. “With an education-first approach, Soft Services offers high-quality formulas that provide individualized solutions to some of our clients’ most common body skincare concerns. We look forward to introducing this brand to our Sephora community and know that their innovative products will be a great addition to our assortment.”
To learn more about Soft Services, visit SoftServices.com.