Super Bowl LVIII becomes the most-watched programme in US television history


Kansas City Chiefs tight end Travis Kelce celebrates with girlfriend Taylor Swift after defeating the San Francisco 49ers in Super Bowl LVIII at Allegiant Stadium

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The longest Super Bowl game will also go down as the most-watched programme in US television history.

According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.7 million viewers across television and streaming platforms.


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