TAMPA (BLOOM) – The transformative power of Artificial Intelligence (A.I.) is reshaping our world, offering both unprecedented benefits and complex challenges, particularly in the realm of social media.

On one hand, A.I. holds immense promise for enhancing the user experience, empowering marketers, and fortifying platform integrity. By leveraging sophisticated algorithms, A.I. sift through vast troves of content, creating a more inclusive and welcoming social media landscape by swiftly identifying and removing hateful or inappropriate content. This cutting-edge technology can also enable platforms to gauge customer sentiments in real-time, distinguishing between positive and negative comments or posts with remarkable accuracy.

However, amidst the advancements, concerns linger regarding the ethical implications of A.I. utilization, particularly in image alteration. Recent headlines have been ablaze with controversy over explicit fake A.I.-generated images, such as those purportedly featuring Taylor Swift, which showed the singer in sexually suggestive and explicit positions. Those images quickly spread across social media platforms and viewed tens of millions of times before being removed.

To shed light on these pressing concerns, J.B. Buinno, an Emmy and Murrow award-winning digital anchor on WFLA Now, joined Bloom host, Gayle Guyardo to unravel the complexities of A.I. technology and offer invaluable insights for parents navigating the digital landscape.

As the world continues to grapple with the transformative impact of A.I., it is imperative for users, stakeholders, and policymakers alike to remain vigilant and proactive in addressing the ethical dilemmas and challenges that accompany this unprecedented technological frontier. You can watch the interview with J.B. and Gayle to learn more about the ever-evolving intersection of A.I. and social media.