Founded in Oct, 2022, tallywell has recently launched an AI health app designed exclusively for the Apple Watch, and is a new player in the fast growing wearable technology market.
According to industry research, the wearable technology market is expected to reach over $64 billion by 2024, indicating strong demand and opportunities for innovation. As of December 2022, more than 115 million people were estimated to use an Apple Watch. In 2021, 16% of all US adults owned an Apple Watch, demonstrating the sizable reach of tallwell’s eligible market segment. With the Apple Watch owning over 57% of the global market in smart wearables, tallywell has chosen a data accessibility channel that is known for its security and protection of its user base.
How tallywell works?
Well, it is simple and easy to use as the company securely collects the data from the Apple Watch Health Kit, and measures and translates the health data into wearable health data. Additionally, users receive a comprehensive ‘Know Your Numbers’ report every week, which provides deeper insights into their main score. In addition, they score individual attributes such as BMI, number of hours slept, number of steps taken daily, and heart rate at rest. The scoring of these attributes and their temporal dynamics are also available on the KYN site. The report offers actionable tips to help users meet their personal goals. ‘Know Your Numbers’ is a valuable tool for understanding weekly shifts, while supporting users in making informed decisions and adjusting their habits to achieve wellness objectives.
The tallywell innovation is using an easy to understand health risk score, modelled after FICO and driven by ML predictive models. FICO stands for the Fair Isaac Corporation. FICO was a pioneer in developing a method for calculating credit scores based on information collected by credit reporting agencies.The company’s predictive health score utilizes ML models and draws from significant published medical and clinical data, and is creating both bespoke technology for both hardware and software. As a company, they prioritize the safety of Personally Identifiable Information (PII) and stress the importance of using data in the aggregate to improve human health. Data is accessed safely, with the commitment not to monetize personal data, ensuring the focus remains on improving overall wellbeing.
In speaking to three of the tallywell founders last week, Candace Paik, Aaron Holloway, and Dr. Luigi Vacca about why they launched tallywell, it was so obvious in their passion for helping Apple Watch users manage and improve their health was simply infectious. They all understood that we are in a global health crisis as well as a mental health crisis in North America.
To put this in more context, American health has been in steep decline over the last 20 years. In 1999, one in three adults had healthy levels for adiposity, meaning they had a healthy weight and were not overweight or obese. By 2018, that number fell to just one in four Americans. In 2019-2020, 20.78% of adults were also experiencing a mental illness. That is equivalent to over 50 million Americans. According to the World Health Organization, around 450 million people currently struggle with mental illness, making it the leading cause of disability worldwide. Here at home, where I am from, it affects more than 6.7 million of us. In fact, one in two Canadians have—or have had—a mental illness by the time they reach 40 years of age.
Given the sheer magnitude of health related challenges, there is also some bright lights an increasingly health-conscious consumers are a large and growing segment of tallywell’s target market. Fortunately companies have started to accelerate their involvement on personal health matters and as more health advoacte make a health commitment, and enroll others then we can start to see a gradual shift in these alarming statistics.
Health Conscious individuals closely monitor health metrics and are keen to gain data-driven insights to optimize their wellness. tallywell customers receive personalized recommendations for improving or maintaining their health and wellness. The tallywell customized reports and scores based on a user’s unique health data to provide actionable next steps for better health and its all delivered in the same experience they are comfortable to wear.
While tallywell will ultimately cater to a range of demographics, its initial target customers are individuals between the ages of 25 to 60 with sufficient disposable income to invest in managing and optimizing their health. This group tends to be highly engaged with mobile apps and wearable technology, providing an ideal audience for our product.
Although Tallywell has strong competition on other health scoring apps from players like: Rook, Oura Rediness Score, Whoop and FitBit’s Daily Readiness Score, they have been quite clever in being differentiated with their ‘Know Your Numbers’ report, and it’s proprietary machine learning technology, analogous to credit scoring technology. It also is a free app at this time.
Research Sources
GitNux Apple Watch Statistics
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