Feb 19, 11:32 pm

Decrypt

9dcc to Launch Its First Luxury Fashion Line in Paris

The connected fashion brand 9dcc has unveiled its first luxury fashion line, the 9dcc Collection 01, which includes over 60 items such as coats, pants, hooded sweatshirts, and blazers. Each item has a sewn-in NFC chip that corresponds with an Ethereum NFT, providing authenticity and unlocking community features. The collection is targeted at the “crypto mob” and will be previewed at NFT Paris and Paris Fashion Week, with attendees having the opportunity to pre-purchase items.