Alexander Skarsgard has a new role: Modeling for Mackage.

The Emmy Award-winning actor stars in the luxury fashion brand’s new spring 2024 campaign alongside model Stella Maxwell. Shot by Shayne Laverdiere and styled by George Cortina, the campaign finds Skarsgard and Maxwell posing against the backdrop of Malibu wearing a variety of styles and silhouettes from the new collection of wool coats, rainwear, down jackets and leathers.

“In the dynamic world of fashion, aligning with a brand that consistently delivers on its promise of excellence is crucial. Mackage is not just an outerwear brand; it is a pioneer in all-season innovation and protection,” the Succession star said in a statement. “Their ability to seamlessly blend cutting-edge design with timeless elegance sets them apart in the industry. Partnering with a brand that values pushing boundaries and redefining standards aligns perfectly with my own ethos. With Mackage’s rich history of redefining standards, and I am excited to be a part of the next chapter in their remarkable journey.”

Content featuring Skarsgard and Maxwell will be featured on Mackage’s digital channels throughout the week and will appear on high-impact media placements worldwide. Mackage CEO Tanya Golesic said the two are “global talents with a clear aesthetic representative of Mackage.” She added: “This is testament to extending our global reach and continued focus on innovation within the luxury market. Their strong, sophisticated presence perfectly embodies the essence of our brand, reinforcing our dedication to delivering unparalleled craftsmanship and performance worldwide.”