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<section class="container article-section status_prime_article single-post currentlyInViewport inViewPort" id="news_dtl_108091043" data-article="0" page-title="Harman Automotive extends partnership with Scuderia Ferrari" data-href="https://auto.economictimes.indiatimes.com/news/auto-technology/harman-automotive-extends-partnership-with-scuderia-ferrari/108091043" data-msid="108091043" data-news="{"link":"/news/auto-technology/harman-automotive-extends-partnership-with-scuderia-ferrari/108091043","seolocation":"/news/auto-technology/harman-automotive-extends-partnership-with-scuderia-ferrari/108091043","seolocationalt":"/news/auto-technology/harman-automotive-extends-partnership-with-scuderia-ferrari/108091043","seometatitle":false,"seo_meta_description":"Technology partnership grows as Ferrari will become the first automaker to bring Harmanu2019s in-cabin monitoring system to market in its next-generation road cars.","canonical_url":false,"url_seo":"/news/auto-technology/harman-automotive-extends-partnership-with-scuderia-ferrari/108091043","category_name":"Auto Technology","category_link":"/news/auto-technology","category_name_seo":"auto-technology","updated_at":"2024-02-29 09:49:09","artexpdate":false,"agency_name":"Agencies","agency_link":"/agency/87654335/Agencies","read_duration":"1 min","no_index_no_follow":false,"keywords":[{"id":20770437,"name":"harman automotive","type":"General","weightage":100,"keywordseo":"harman-automotive","botkeyword":false,"source":"keywords","link":"/tag/harman+automotive"},{"id":19972119,"name":"ferrari","type":"General","weightage":20,"keywordseo":"ferrari","botkeyword":false,"source":"keywords","link":"/tag/ferrari"},{"id":20770438,"name":"official partner","type":"General","weightage":20,"keywordseo":"official-partner","botkeyword":false,"source":"keywords","link":"/tag/official+partner"},{"id":20770439,"name":"consumer experiences","type":"General","weightage":20,"keywordseo":"consumer-experiences","botkeyword":false,"source":"keywords","link":"/tag/consumer+experiences"},{"id":2648044,"name":"auto tech","type":"General","weightage":20,"keywordseo":"auto-tech","botkeyword":false,"source":"Orion","link":"/tag/auto+tech"},{"id":246167,"name":"auto technology","type":"General","weightage":20,"keywordseo":"auto-technology","botkeyword":false,"source":"Orion","link":"/tag/auto+technology"},{"id":163194,"name":"oems","type":"General","weightage":20,"keywordseo":"oems","botkeyword":false,"source":"Orion","link":"/tag/oems"},{"id":42857,"name":"formula one","type":"General","weightage":20,"keywordseo":"formula-one","botkeyword":false,"source":"Orion","link":"/tag/formula+one"}],"read_industry_leader_count":false,"read_industry_leaders":false,"embeds":[{"title":"HARMANAutomotive-OfficialPartnerofScuderiaFerrari2024","type":"image","caption":"<p>A collaborative commitment to pushing the boundaries of what is possible in a car is the cornerstone of the partnership between Harman Automotive and Ferrari. </p>","elements":[]},{"title":false,"type":"embedgroup","caption":false,"elements":[{"title":"IIOTM2024: Accenture banks on AI-ML to deliver value to mining companies","type":"Article","caption":false,"image":false,"msid":"108038006"},{"title":"Greaves to launch top of the line model in its quest to 'democratise' electric mobility; taps connected tech to enhance competitiveness","type":"Article","caption":false,"image":false,"msid":"108062248"},{"title":"Nissan to commercialize autonomous-drive mobility services in Japan by fiscal year 2027","type":"Article","caption":false,"image":false,"msid":"108060331"},{"title":"Harman Works With Qualcomm to launch Ready Connect 5G TCU for connected cars","type":"Article","caption":false,"image":false,"msid":"108032545"}]}],"thumb_big":"https://etimg.etb2bimg.com/thumb/msid-108091043,imgsize-73292,width-1200,height=765,overlay-etauto/auto-technology/harman-automotive-extends-partnership-with-scuderia-ferrari.jpg","thumb_small":"https://etimg.etb2bimg.com/thumb/img-size-73292/108091043.cms?width=150&height=112","time":"2024-02-29 09:49:08","is_live":false,"prime_id":0,"highlights":[],"highlights_html":"","also_read_available":true,"body":"
Harman, an automotive electronics technology company and subsidiary of Samsung Electronics Co., Ltd. focused on delivering consumer experiences at automotive grade, has confirme that it will continue as an Official Partner of Scuderia Ferrari for a second Formula One season.
The on-track marketing partnership extends to technology on the road, with Ferrari becoming the first automotive OEM to adopt a number of solutions from Harman’s in-cabin monitoring system, Harman Ready Care, for its next-generation road cars.
“A collaborative commitment to pushing the boundaries of what is possible in a car is the cornerstone of the partnership between Harman Automotive and Ferrari. After a successful inaugural year, we look forward to continuing our Scuderia Ferrari partnership with an exciting new campaign for the 2024 race season. On the road, we will extend our technical partnership with Ferrari by delivering a number of key Ready Care safety features for its customers,” Christian Sobottka, President, Harman Automotive, said.
For the 2024 Formula One season, the synergies between the two brands will be brought to life through an integrated marketing campaign focused on a shared commitment to innovation and excellence.
On the road-car side, Ferrari will introduce eye-gaze tracking from Harman Ready Care, to determine if a driver is distracted and alert them to refocus on the road. Part of Harman’s Ready product lineup, Ready Care is the industry’s first closed-loop interior sensing and tailored interventions product that helps keep eyes and minds on the road by detecting driver distraction and drowsiness using artificial intelligence, machine learning and neuroscience.
The partnership extension with Ferrari marks the latest milestone in Harman Automotive’s journey to become the leading automotive electronics supplier delivering best-in-class in-cabin experiences – a value proposition Harman calls Consumer Experiences. Automotive Grade.
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Nissan to commercialize autonomous-drive mobility services in Japan by fiscal year 2027
Harman Works With Qualcomm to launch Ready Connect 5G TCU for connected cars
“,”next_sibling”:[{“msid”:108076197,”title”:”Domestic manufacturing of semiconductors is the next big space: MeitY Secy”,”entity_type”:”ARTICLE”,”link”:”/news/auto-technology/domestic-manufacturing-of-semiconductors-is-the-next-big-space-meity-secy/108076197″,”category_name”:null,”category_name_seo”:”auto-technology”}],”related_content”:[],”seoschemas”:false,”msid”:108091043,”entity_type”:”ARTICLE”,”title”:”Harman Automotive extends partnership with Scuderia Ferrari”,”synopsis”:”Technology partnership grows as Ferrari will become the first automaker to bring Harmanu2019s in-cabin monitoring system to market in its next-generation road cars.”,”titleseo”:”auto-technology/harman-automotive-extends-partnership-with-scuderia-ferrari”,”status”:”ACTIVE”,”authors”:[{“author_name”:”Online Bureau”,”author_link”:”/author/479261596/online-bureau”,”author_image”:”https://etimg.etb2bimg.com/authorthumb/479261596.cms?width=250&height=250&imgsize=7280″,”author_additional”:false}],”Alttitle”:{“minfo”:””},”artag”:”Agencies”,”artdate”:”2024-02-29 09:49:08″,”lastupd”:”2024-02-29 09:49:09″,”breadcrumbTags”:[“harman automotive”,”ferrari”,”official partner”,”consumer experiences”,”auto tech”,”auto technology”,”oems”,”formula one”],”secinfo”:{“seolocation”:”auto-technology/harman-automotive-extends-partnership-with-scuderia-ferrari”}}” data-authors=”[” online data-category-name=”Auto Technology” data-category_id=”31″ data-date=”2024-02-29″ data-index=”article_1″ readability=”1.2137940528634″>
Technology partnership grows as Ferrari will become the first automaker to bring Harman’s in-cabin monitoring system to market in its next-generation road cars.
A collaborative commitment to pushing the boundaries of what is possible in a car is the cornerstone of the partnership between Harman Automotive and Ferrari.
“>
Harman, an automotive electronics technology company and subsidiary of Samsung Electronics Co., Ltd. focused on delivering consumer experiences at automotive grade, has confirme that it will continue as an Official Partner of Scuderia Ferrari for a second Formula One season.
The on-track marketing partnership extends to technology on the road, with Ferrari becoming the first automotive OEM to adopt a number of solutions from Harman’s in-cabin monitoring system, Harman Ready Care, for its next-generation road cars.
“A collaborative commitment to pushing the boundaries of what is possible in a car is the cornerstone of the partnership between Harman Automotive and Ferrari. After a successful inaugural year, we look forward to continuing our Scuderia Ferrari partnership with an exciting new campaign for the 2024 race season. On the road, we will extend our technical partnership with Ferrari by delivering a number of key Ready Care safety features for its customers,” Christian Sobottka, President, Harman Automotive, said.
For the 2024 Formula One season, the synergies between the two brands will be brought to life through an integrated marketing campaign focused on a shared commitment to innovation and excellence.
On the road-car side, Ferrari will introduce eye-gaze tracking from Harman Ready Care, to determine if a driver is distracted and alert them to refocus on the road. Part of Harman’s Ready product lineup, Ready Care is the industry’s first closed-loop interior sensing and tailored interventions product that helps keep eyes and minds on the road by detecting driver distraction and drowsiness using artificial intelligence, machine learning and neuroscience.
The partnership extension with Ferrari marks the latest milestone in Harman Automotive’s journey to become the leading automotive electronics supplier delivering best-in-class in-cabin experiences – a value proposition Harman calls Consumer Experiences. Automotive Grade.
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Harman, an automotive electronics technology company and subsidiary of Samsung Electronics Co., Ltd. focused on delivering consumer experiences at automotive grade, has confirme that it will continue as an Official Partner of Scuderia Ferrari for a second Formula One season.
The on-track marketing partnership extends to technology on the road, with Ferrari becoming the first automotive OEM to adopt a number of solutions from Harman’s in-cabin monitoring system, Harman Ready Care, for its next-generation road cars.
“A collaborative commitment to pushing the boundaries of what is possible in a car is the cornerstone of the partnership between Harman Automotive and Ferrari. After a successful inaugural year, we look forward to continuing our Scuderia Ferrari partnership with an exciting new campaign for the 2024 race season. On the road, we will extend our technical partnership with Ferrari by delivering a number of key Ready Care safety features for its customers,” Christian Sobottka, President, Harman Automotive, said.
For the 2024 Formula One season, the synergies between the two brands will be brought to life through an integrated marketing campaign focused on a shared commitment to innovation and excellence.
On the road-car side, Ferrari will introduce eye-gaze tracking from Harman Ready Care, to determine if a driver is distracted and alert them to refocus on the road. Part of Harman’s Ready product lineup, Ready Care is the industry’s first closed-loop interior sensing and tailored interventions product that helps keep eyes and minds on the road by detecting driver distraction and drowsiness using artificial intelligence, machine learning and neuroscience.
The partnership extension with Ferrari marks the latest milestone in Harman Automotive’s journey to become the leading automotive electronics supplier delivering best-in-class in-cabin experiences – a value proposition Harman calls Consumer Experiences. Automotive Grade.
Read also
IIOTM2024: Accenture banks on AI-ML to deliver value to mining companies
Greaves to launch top of the line model in its quest to 'democratise' electric mobility; taps connected tech to enhance competitiveness
Nissan to commercialize autonomous-drive mobility services in Japan by fiscal year 2027
Harman Works With Qualcomm to launch Ready Connect 5G TCU for connected cars
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