In the world of luxury fashion campaigns, Jacquemus stands out with its Spring 2024 marketing aesthetic which features none other than Puerto Rican rapper and singer Bad Bunny. The campaign imagery presents a fusion of style and attitude. This marks the second collaboration between the luxury fashion brand and the musician.

Titled ‘Les Sculptures,’ the collection showcases Bad Bunny as a striking work of art against various outdoor landscapes, adorned in statement pieces from the Jacquemus runway which effortlessly contrast the sculptural elements in the composition. From more refined looks like the streamlined grey suit and the strapless black jumpsuit to the more avant-garde pieces, the Spring 2024 collection by Jacquemus is diverse and eclectic.

Bad Bunny’s portrayal as a bold and dynamic muse emphasizes the brand’s commitment to pushing boundaries in fashion, while his presence adds a contemporary edge to the campaign’s artistic vision.

Image Credit: Jacquemus