Coca-Cola has announced that the K-pop group New Jeans members will serve as its newest global ambassadors. As part of their first collaboration with the company, they will be taking part in a marketing initiative for Coca-Cola Zero in the Korean market.

Zero is the name of a brand-new commercial song that will be incorporated into the campaign as a result of a partnership with Coke Studio and will be made available as a digital single. Their agency made the announcement on March 31 that the following day, April 3, “NewJeans and Coca-Cola’s collaboration song ‘Zero’ will be released on various digital music platforms on April 3.”

In addition to that, they disclosed that a music video to accompany the track will be made available on April 3. Coca-Cola made a statement regarding the collaboration as well, saying, “We hope that through our collaboration with global rising star NewJeans, you’ll be able to feel the thrill of the moment you meet Coca-Cola Zero.”