Household spending on restaurant food has grown at a faster rate than spending on groceries since restaurants began recovering from the COVID-19 pandemic, according to a Simply Business analysis of recent data from the Census Bureau and the Department of Agriculture.
So far this year, Americans are spending about $73 billion on groceries per month, compared to $88 billion on restaurants. The upward trend seen in restaurant spending that began in 2021 has only been stifled by each subsequent wave of COVID-19 variants, including the omicron wave in winter 2022.
Inflated prices for everything including food, labor, and even the gas required to get to and from grocery stores and restaurants are a factor behind the overall growth in spending on all foods, whether from a grocer or eatery. Simply put, feeding ourselves in 2023 is far more costly than it was in 2019.
In summer 2021, one industry analyst called inflation the “greatest gift the supermarket sector could get.” Seeing conditions ripe for price increases, grocery stores began raising their prices in 2021 and into 2022. Amid the backdrop of news headlines highlighting supply chain woes and the rising cost of staples like milk, meat, and eggs, the nations’ grocers had to raise prices to offset those increased costs—and then some.
In the meantime, spending on restaurant food has taken off, rebounding beyond levels last seen before the world was flipped upside down by disease. That’s despite the restaurant industry presenting diners with higher costs as well.
A shortage of people willing to return to the food service industry saw restaurant operators raise wages to retain workers and increase prices to cover the costs of their food supplies, which were also increasing in cost. Restaurant food delivery apps have also grown in popularity since the pandemic as they made it convenient to enjoy a restaurant meal without leaving your home. And those delivery apps have raised their fees.
Historically, grocery shopping has been a more economical way of feeding a family. For a period of time in 2020, however, it was the only way. Spending on groceries has grown steadily due to consumers purchasing more foods to be prepared at home at higher costs. But spending on restaurants may also be influenced, at least in part, by our collective yearning to be served food once again.