Barbie’s reign as the most popular doll in the world continues as she turns 65 years old on Mar. 9. For 65 days following that birthday, Mattel will celebrate in a variety of ways including the unveiling of new one-of-a-kind role model dolls, charitable initiatives and more.
Senior Vice President of Barbie and Global Head of Dolls Krista Berger said in a press release:
“Barbie’s story has never been just about her. It’s about the countless young kids she’s inspired and the millions of stories she helped them imagine along the way…As we celebrate this milestone anniversary, we recognize over six decades of stories Barbie has helped write and the doll that continues to give everyone the opportunity to dream — and dream big.”
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Included in the role model dolls are eight entertainers, artists and other figures from around the world, each representing a different country: multi-hyphenate artist and activist Viola Davis for America, singer Kylie Minogue for Australia, actress Dame Helen Mirren for the UK, singer Shania Twain for Canada, director and producer Lila Avilés for Mexico, content creator Maira Gomez for Brazil, model Nicole Fujita for Japan and comedian Enissa Amani for Germany.
The dolls were created in celebration of International Women’s Day with the intent to present “impactful stories and storytellers who can help inspire fans of all ages to craft their own narrative and unlock their limitless potential.”
Charity-wise, Mattel is “expanding our commitment to reshape how society supports girls’ empowerment” through The Dream Gap Project. Through research and funding, the project works with non-profit partners whose shared goal is to help girls reach their full potential.
Several other celebrations are planned as well, including brand partnerships, anniversary dolls and more, but we’ve selected several top-selling Barbie dolls, toys, cars, home decor and more than you can buy now.
Keep scrolling to shop everything Barbie!
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Barbie dolls & toys
Barbie Role Models Doll Naomi Osaka Collectible with Tennis Dress, Racket and Accessories, Posable
Barbie Gymnastics Playset with Doll and 15+ Accessories, Twirling Gymnast Toy with Balance Beam, Blonde Doll
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$32.37
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$35.99
Barbie Dreamtopia Unicorn Toy, Brush & Sparkle Pink and White Unicorn with 4 Magical Lights and Sounds
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$15.49
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$33.99
Barbie It Takes Two Camping Playset
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$32.75
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$54.99
Barbie The Movie Collectible Doll, Margot Robbie as Barbie in Pink Gingham Dress
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$22.99
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$48.47
Barbie Stroll & Play Pups Playset with Blonde Doll, Transforming Stroller, 2 Pets & Accessories
Barbie The Movie MEGA Dreamhouse
“As seen in Barbie The Movie, this buildable replica is loaded with details including a spiral staircase and a pool with a slide.”
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$124
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$151.99
Barbie Airplane Playset
Little People Collector Barbie: The Movie Special Edition Set
“Includes 4 characters: Barbie figure dressed in gingham, President Barbie figure in a stunning pink and gold dress, a beach-ready Ken figure, and Gloria in her power suit.”
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$15.99
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$24.99
Barbie Dreamtopia Doll, Mermaid Toy with Water-Activated Light-Up Tail, Pink-Streaked Hair & 4 Colorful Light Shows , 12 inches
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$13.79
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$22.99
Barbie Dolls, Set of 4 Sports Career Dolls and 8 Accessories with General Manager
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$34.99
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$49.99
Barbie Dream Closet Playset with 35+ Clothes and Accessories, Mirror and Laundry Chute
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$39.94
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$54.99
Barbie Dreamhouse Adventures Doll
Barbie The Movie Doll Plaid Matching Set
“Barbie doll is dressed in dreamy pastels from head to toe. Her pink, blue and yellow cropped jacket pairs perfectly with a puffy skirt and matching blouse.”
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$44.99
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$74.99
Barbie The Movie Doll President in Pink and Gold Dress
“Barbie doll wears a full, satiny gown that features a sparkly off-shoulder bodice and shimmery goldaccents that trail down her skirt. She looks just like President Barbie in the film with her bouncycurls and elaborate statement necklace.”
Barbie Fast Cast Clinic Doll & Playset, Brunette Doctor Doll, Furniture & 30+ Accessories Including Molds & Dough for Bandages
Barbie cars & ride-on toys
Fisher-Price Power Wheels Barbie Jeep Wrangler with Music and Power Lock Brakes
Barbie Off-Road Vehicle, Purple Toy Car with 2 Pink Seats and Rolling Wheels
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$29.99
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$48.04
Barbie The Movie Pink Corvette Convertible
“The convertible is pure eye candy with a pink paint job and curvy, retro silhouette.”
12V Power Wheels Barbie Dream Camper Battery-Powered Ride-On
Hot Wheels 2023 Barbie 1956 Corvette Barbie The Movie, Pink
Barbie home accessories
Urban Outfitters
Homesick Barbie 14 oz Candle
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Urban Outfitters
Impressions Vanity Barbie LED Handheld Makeup Mirror with Standing Base
Barbie Hot Pink Cooler Mini Fridge 6.7L Single Door 9 Can
Barbie Doll Light Up Display Case
Dragon Glassware x Barbie Tumbler
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$24.99
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$29.99
Mattel Barbie Neon Light
Dragon Glassware x Barbie Wine Glasses, Pink and Magenta Crystal Glass, As Seen in Barbie The Movie, 17.5 oz Capacity, Set of 2
If your favorite Barbie girl is more a Barbie woman these days, gift her this stunning pair of glasses so you two can enjoy a pretty pink drink in style — no Barbie mansion required.
Franco Collectibles Barbie Movie Black & White Striped Beauty Silky Satin Standard Pillowcase Cover 20×30 for Hair and Skin, (Official Licensed Product)
Dress up your bedroom with the bold yet feminie graphics of this retro-inspired pillowcase that will fill your dreams with the imaginative fun of Barbie’s world.
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$11.97
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$14.99
Barbie Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap, 24 in x 50 in, By Franco Kids
Spruce up your kiddo’s bathroom with this best-selling hooded towel featuring a charming scene of everyone’s favorite doll and her friends having a great time together!
Even more Barbie items!
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Patricia Field Mattel Barbie Head Gold Round Tag Chain Fashion Necklace
Barbie (Blu-Ray + Digital)
UNO Barbie The Movie Card Game
“The UNO game players know and love features graphics inspired by characters from Barbie The Movie.”
Barbie T-Shirt Club Subscription
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Amazon
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per box
Mariah Carey Barbie Doll
Mariah Carey Barbie Doll
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$55
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$102.75