French women keep sustainability in mind when shopping. Back in 2019, stats via Fashion Revolution showed that French women wore each piece of clothing at least 30 times before considering an upgrade or new purchase. In comparison, women in the U.K. wore a piece an average of 14 times. (Americans were not included, but based on those massive shopping hauls on TikTok, we’re scared to know the truth.) French women see the value in purchasing high-quality, timeless and long-lasting pieces—think: blazers, straight-leg jeans and heeled boots—instead of flash-in-the-pan micro trends that we’ll forget about in two months. Note that ‘investment piece’ means something different to everyone; it’s not about spending $600 on a cashmere sweater, the point is to be mindful about how much wear you’re going to get out of a piece before committing to it.