With BeautyCon 2024’s tagline “Journey into Beauty,” Kemans, one of the Philippines’ most-trusted beauty and wellness brands, aspires to accompany every man and woman on their journey of self-awareness and transformation.

Kemans surprised beauty afficionados who dropped by their booth to a free skin analysis. This is the first step in determining which products are best-suited for one’s skin type. Con-goers had a blast playing Plinko, and getting freebies, and loot bags filled with the hottest Kemans products during the event, where all types of Kemans serums were at 50% off, while sunscreens were Buy 1 Take 1.

One of the event’s highlights was Kemans’ brand segment with Miss Universe Philippines 2023 Michelle Dee, who talked about participating in pageants, her own journey of transformation and self-discovery, and her first encounter with Kemans, and how she considers Kemans products as her secret weapon even when she competed in the Miss Universe 2023 pageant in El Salvador.

“Might I just say, though, that El Salvador was very hot when I was there so I really have to thank Kemans for helping me look fresh all day, because I love their Pit Solution line, so ‘pag kinakabahan ako, hindi halata,” said Michelle.

She went on to say that she first got to use Kemans products during the Miss Universe Philippines pageant in 2023, where Kemans was one of the sponsors. “That was when I realized, especially after winning, that their products were really, really effective. They were light. Hindi nags-stick sa skin mo. Hindi siya malagkit.”

Although Michelle, or MMD, as her fans call her, was never into skin care before her pageant days, her showbiz career made her think twice about being more diligent when it comes to taking better care of her skin. “I didn’t really grow up knowing skin care. My mom also didn’t really advocate about it. It was more, ‘Get out there and get dirty.’ Until I entered the life of show business. Every day na ako nagme-make up. Every day I have to be in front of harsh lights and uncertain conditions. So, I realized the value of choosing the right skin care routine.”

Other Kemans products Michelle swears by are the Kemans Retinol Skin Renew and the Kemans Vitamin C Brightening and Regenerating Serum.