New Delhi: Nestasia, a home decor and lifestyle brand, is expecting to turn EBITDA positive in the next quarter as it looks to expand its offline presence across India, Aditi Murarka, co-founder of the company, told ETRetail in an interview.
The brand is looking to work on the right mix of both online and offline presence. Currently, its online channels contribute 97 per cent to its overall sales, and the remaining 3 per cent is contributed by offline stores.
With aggressive plans for offline expansion, the company aims to increase its store count from three in 2023 to fifteen by the end of this year, Murarka said.
Looking ahead, Nestasia aims to reach a total of 300 stores by 2027, with the first 50 stores being company-owned and operated (CoCo).
According to Tracxn, a startup data platform, Nestasia’s net revenue stood at Rs 35.87 crore (approximately USD 4.57 million) in the previous fiscal year ending in March 2023. In FY22, it achieved a net revenue of Rs 21.8 crore.
Currently, the brand favors smaller-sized stores, ranging from 500 to 1000 square feet, in mall locations, ensuring a robust rent-to-revenue ratio. It has set ambitious targets for sales per square foot (SPSF) across all stores, aiming to exceed two thousand.
Maintaining its commitment to quality, utility, and beauty (QUB), Nestasia aims to capture 20 per cent of its total revenue from offline stores, with plans for larger-format store concepts in the coming year.
“Expanding our physical footprint aligns with our commitment to providing customers with an immersive experience of our design-led products,” said Murarka.
Founded by Aditi Murarka and Anurag Agrawal, Nestasia offers a wide range of products across key categories, home aesthetics with seasonal product ranges in line with the latest trends.