According to a press release: “For retailers and brands, the acquisition enables them to further expand and control their pan-European off price strategies with Secret Sales through one single platform, connected across multiple territories, while maintaining brand equity and enhancing profitability for them at every touchpoint.”

This acquisition marks the sixth European territory Secret Sales counts in its European off-price retail powerhouse, having established itself in the UK and expanded into Ireland, Belgium, the Netherlands and Spain.

Secret Sales says that it is actively pursuing other significant targets across Europe.  

Chris Griffin, CEO, comments: “We are set to dominate off-price fashion and beauty, and more importantly give brands, through one partner of choice, a route to control and profit from their non full price strategies across Europe.”

“We see it as our number one goal to protect a brand’s equity while driving increased profits to their P&L. By delivering these objectives and driving our growth strategy we are delivering our promise to our partners.”

“The retail space hasn’t had it easy, but we’re continuing to see unprecedented growth in the off-price space.”

“Dress-for-less is second-to-none in the space in Germany and forms a key part of our growth. For brands and retailers, the potential for pan-European control and expansion offers significant revenue opportunities.”

“And, for Secret Sales and dress-for-less’ customers alike, there is now more choice than ever before.”