Yungblud hopes his new festival can “challenge” the way gigs are priced.

The 26-year-old singer is staging Bludfest at Milton Keynes Bowl on 11 August – at which he will be joined on the bill by the likes of Lil Yachty, The Damned, Soft Play and Nessa Barrett – and his decision to sell tickets at just £49.50 was non-negotiable during planning because he thinks high prices are hugely unfair to fans.