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After decades of supplying makeup artists backstage, Mac Cosmetics emerged onto the runway this season with its own show during London Fashion Week. A few weeks later, L’Oréal Paris hosted its annual runway show under the Eiffel Tower during Paris Fashion Week. Much of the focus was on those walking the shows — Twiggy and new internet sensation Tube Girl at Mac; model Kendall Jenner and actors Viola Davis and Eva Longoria at L’Oréal Paris – and, inevitably, on the clothes they were wearing. Were people paying attention to the beauty?