LAS CRUCES, N.M. – Today, NM State Athletics announced in conjunction with LEARFIELD Sports Properties that A-Mountain Sports will be the official Name, Image and Likeness (NIL) Collective of the NM State Aggies.
A-Mountain Sports NIL Collective, founded by Executive Director Dr. Paul Grindstaff, was first launched in the spring of 2022 and has since created unique opportunities to facilitate and support NM State student-athletes through their NIL and provide networking opportunities and business connections to ensure the success of our student-athlete Aggies.
“In today’s landscape, NIL holds almost equal significance in recruiting as traditional focal points like maintaining high-quality facilities,” said NM State Director of Athletics Mario Moccia. “We feel incredibly fortunate to have Paul Grindstaff at the helm of the collective. His wealth of expertise and insights into NIL from his prior affiliations with various institutions, adds immense value, making A-Mountain Collective an ideal partner.”
A-Mountain currently partners with nearly 50 student-athletes, an increase from just over 20 in its first year of existence and seeks to grow that number annually. Fans can support in several ways, with contribution opportunities as low as $50 per month. There are also unique business partnership opportunities, including the new “Cruces Business Coalition” which is a collection of local businesses that the Collective highlights and helps emphasize player endorsement of small and large businesses in the Las Cruces area.
To learn more info about the A-Mountain Collective, visit AggieNIL.com or reach out via email ([email protected]).
ABOUT LEARFIELD
LEARFIELD is the leading media and technology company powering intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include trademark licensing and branding; collegiate sports properties’ multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.
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