Beauty fanatics are heaping praise on an anti-ageing serum which they’re calling a ‘facelift in a bottle’, and is clinically proven to slim, lift and redefine sagging jawlines. Those who have tried the ‘gravity defying’ serum, which uses ‘award-winning’ science to contour the jawline for a more youthful look, insist they saw a difference in as little as a week.

At £145 for a 40ml bottle, Shiseido’s almost certainly not the cheapest product out there. But many of those who have tried LiftDefine Radiance Night Concentrate insist its well-worth splashing out on, if you can afford to, and is considerably cheaper than a facelift, which would set you back thousands.

The luxurious anti-wrinkle serum has been clinically tested, and is proven to reduce skin sagging around the jaw and neckline in just two weeks, with some participants seeing a visible difference in one week. Based on Shiseido’s award-winning science, the potent night serum concentrate effectively fights skin sagging by defying the effects of gravity while you sleep.

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Shiseido’s LiftDefine Radiance Night Concentrate face serum addresses a new cause of skin sagging – the decline of skin’s natural anti-gravity system. It is powered by LiftDynamic 4D Technology, and relies on 4-dimensional approaches; Skin’s natural anti-gravity system activation with Licorice extract, nighttime skin self-regeneration, lock-in texture for effective ingredients penetration, and specific night sculpt massage for boosted effects.

The LiftDefine Radiance Night Concentrate face serum has an almost perfect five-star rating on the Shiseido website, despite its high-end price tag. It doesn’t have a single rating below four stars, with most impressed by its visible effects.

One Shiseido customer said of the LiftDefine Radiance Night Concentrate after trying it: “Facelift in a bottle!! I’ve only been using this for about 4 weeks nightly, and I can notice a real difference in my skin, it’s firmer and noticeably plumper.

“My skin is brighter and clear. This serum smells really nice, floral but not overwhelming. The consistency is lovely and cooking after cleansing, it absorbs into my skin really well, without leaving a greasy residue on my skin.

“While I’d be hesitant of spending this sort of money on a different brand, Shiseido is the goat of skincare!”

A second penned: “So I have been using this for a little under 2 weeks and I can see results. I use it as my last step in my skin care routine before bed. It is pretty potent so you only need a little. It’s very lightweight on your skin too. I will definitely e introducing this to my skincare routine going forward. Thank you for introducing me to this product!”

A third wrote: “As I’m reaching my 40s i started feeling my skin not firm and dull. My skin feels much enhanced in really short period. I feel it more glowing and tight, the texture is smooth and light but still rich and feeds my skin while I’m sleeping.”

“I have been using this since I received it and it really does work. I was a little sceptical but it’s done wonders for my skin. I can feel and see the difference already. Even at the price point it’s worth buying and I will be buying more in the future. The texture and smell are really nice.”

Giving it four stars, someone else suggested: “Cream was nice and skin smooth after use, but size of sample was silly, just for one use so i cant say more about it.”

But another said: ” This serum is just amazing its by far the best i have ever used. This serum comes in a beautiful bottle which looks premium the lid pulls off easily enough to reveal a pump applicator which is great for correct dosing. The serum has a light floral scent and its so light and smooth that once applied to your skin it absorbs immediately leaving your skin hydrated and moisturized. Its non greasy and doesnt leave a shine or stickiness on the skin.

“After having used this every evening for 4 weeks i can see my skin is more even toned its improved my skins radiance and my skin looks plumper and much more firmer and smoother. I think this is a great addition to add as your final evening skincare routine yes it rather expensive but you only need one pump and i love how it fights sagging by defying the effects of gravity while you sleep which helps reduce lines and wrinkles.”

Elsewhere, Prai Beauty is selling a more budget-friendly option. A 30ml bottle of Ageless Jawline Uplift Serum costs £20 on the brand’s website, but bigger bottles are currently out of stock. If technology is your bag, the Eclat Skin London Neck Jawline Definer + EGF Serum is £198 at Superdrug.