Beauty buffs are ‘ditching’ expensive anti-ageing creams in favour of a ‘brilliant’ Amazon gadget that has been designed to tighten sagging jawlines and iron out fine lines and wrinkles. The £27 Amazon gadget has thousands of ratings, and is said to give results with as little as five minutes’ use each day.

The ANLAN Face Massager is a skin tightening and neck lifting gadget that is designed to slim and contour the jawline. It can also be used to reduce fine lines and wrinkles on the face, as well as to smooth skin and promote collagen activation.

It’s normally £35, but for a limited time has been slashed to £28.79. Prime customers can get it for even less. Just click the 5% off voucher box before adding to basket – that will bring the price down to £27.35.

READ MORE: Marks and Spencer’s ‘award-winning’ anti-wrinkle cream for sagging necks slashed to £8 elsewhere

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The ANLAN Face Massager works by giving out a weak current, which can activate facial muscle cells and promote metabolism. It can reduce skin wrinkles through high-speed sound vibration massage of 10,000 times per minute.

A constant temperature 45°C helps to promote blood circulation and growth of fibroblasts and collagen, accelerate nutrient absorption, flush out waste. It can also improve fine lines, wrinkles, sagging, melanin and scars.

The device uses three different light settings – Red, Blue and Green. Red mode is said to activate collagen, improve fine lines and restore skin elasticity. Blue mode can inhibit bacterial growth and reduce acne and pimples.

The green mode is said to calm the skin, to make it feel firm and smooth. While it’s best suited to sagging necks and facial wrinkles, the anti-ageing device can be on the whole body.

It is best used with some oil or lotion so it can promote nutrient absorption while massaging. The ANLAN Face Massager has had thousands of ratings from Amazon shoppers who have tried it.

One Amazon customer gave it five stars, writing: “I bought this after my sister got a similar one (called Luminique) for neck lines and told me she saw a visible difference. I’m really happy with it! Only used it a few times, but it does make a difference. My skin feels tighter and brighter and my few neck lines are less visible, really. It’s a simple product that vibrates and has 3 levels of heat, corresponding to different led colours (green, red and blue).

“I don’t know much about led colours theory/ efficacy but I’m happy enough having a small massager that applies vibration and heat. Could you massage your face yourself and gave similar results? Yes, I suppose (but I don’t have the discipline for it anyway!) With this, I have more motivation – it’s relaxing, quick, and probably more effective. I’m applying it twice a day (for now) after skin care routine, with my favourite oil from Atypical.

“My sister recommended not using right in the front of the neck, but on the sides. If you’ve done any recent procedure in your face, I’d check if you should avoid heat (it seems the green mode has none). For people complaining about the charger, it is a bit flimsy, but it you push it will fit. I’m just using a different charger now, it’s a simple micro USB.”

A second said: “It works, and everyone noted!” A third said: “Gutted I didn’t do a before and after photo. So I am in process of losing some weight, fast so neck is not cooperating as I’m over 40 and nothing goes back as it once did. So have been using it now for about a month and I would say it is better not all tight which I did not expect anyways but definitely better. So I will be using it for sure.”

Somebody else added: “Brought this product after seeing so many similar ones on social media, after checking the reviews I chose this one. Originally using it with just an oil but got the gel they sell too and omg love them both, my skin is so soft, moisturised and plumped and feels slightly tighter already will continue to use this daily as it also just feels so nice when it’s being used.”

But another said: “Been using daily for 3 weeks and to be honest there’s no change but I will persevere.”

However, somebody else wrote: “I’m 38 and 100% Love this tool. Been using every day for the last few weeks and within days started noticing a big change in skin texture, brightness and pore size. Cheekbones and eye area are noticeably lifted after use and an overall snatched feeling in the face and neck. If I pay extra attention to my 11s and fine lines on my forehead, a much smoother complexion is achievable. for I’ve told everyone I know to buy this.”

“I’d seen this a few time and wondered if it was any good , I’ve now been using for just over two weeks and the difference to my skin is amazing it’s smoother my jaw line looks more defined and I look more lifted it really is brilliant,” added another fan of the device.

Elsewhere, the FACEGYM’s highly-acclaimed Medi Lift EMS Mask is £483.00 at Space NK. New customers can get 15% off with the code FIRST15, bringing it down to £140.55.