Futuristic Corporate Fashion Shows


The Hugo Boss FW 23 fashion show invited guests to immerse themselves in BOSS Techtopia, a runway fueled by cutting-edge technology offering a look at corporate fashion of the future.

At the Hugo Boss fashion show, a notable guest made an appearance—Hanson Robotics’ Sophia the Robot. Since the robot was activated in 2016, she has made a mark on many industries and her foray into fashion is a memorable one as well. Three versions of Sophia made an impact at the fashion show: one walked the runway, another interacted with guests and the third was a conversational bust. With AI and robotics leaving no industry untouched, Hugo Boss’ Techtopia-themed event transported attendees to a future that may not be as far off as it seems.


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