Geneva Motor Show Returning To Switzerland In 2024


“There is no doubt at all” that the event will go ahead, said show boss Sandro Mesquita. Speaking to Autocar, he added, “It’s important to say it is confirmed. The only question will be the size because that will depend on the number [of exhibitors]. But we have enough responses to confirm we can move forward.”

Next year’s show will have the usual sections focusing on the automotive industry’s different aspects. This includes traditional displays for automakers showing off their new cars, electric vehicles, tuned vehicles – modified vehicles from companies like Brabus, Mansory, et cetera – and other car-related products and services.

Themed areas include the “Innovation Pavillion,” where exhibitors can showcase their newest technological advancements, and a “Design District” that will focus on, you guessed it, design and aesthetics. Performance lovers will likely make a beeline to the “Adrenaline Zone,” where all the newest sports and performance cars will be displayed. Lastly, a “Zero Emission Zone” has been designated for sustainable mobility, like EVs and hydrogen-powered cars.


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