NEW YORK – A group of leading fashion brands and retailers including H&M Group, Primark, Cos, Arc’teryx, Reformation, Weekday and Zalando have joined a new Ellen MacArthur Foundation (EMF) initiative aimed at helping companies decouple revenue from the production of new garments.

Launched at the Global Fashion Summit in Copenhagen, The Fashion ReModel platform has been created along the same lines as the EMF’s recent Jeans Redesign project which also encompassed the organisation’s key principles of circularity, eliminating waste and pollution, and circulating products and materials.