Azerbaijani and foreign designers have successfully demonstrated
their fashion collections at the 16th Spring-Summer Season of
Azerbaijan Fashion Week, Azernews reports.

The event was held with the support of the Center for the
Development of Cultural and Creative Industries under the
Azerbaijan Culture Ministry.

Designers, fashion designers, and brand creators from
Azerbaijan, Russia, Kazakhstan, Moldova, Georgia, France, Vietnam,
Uzbekistan, and Tajikistan presented to a wide audience new items
of the season, the global trend towards ethnic fashion, a modern
interpretation of national motifs on clothing, and much more.

Fashionistas enjoyed samples of exclusive works by international
brands Zemfira Jafar, O’Blanc, Studio 4353, Tung Vu, The Names,
Maison Keti, Menzer Zekizade Fashion School, Naz Maer, Nilufar
Alakbarova, Azamat Somatov, Vays Asoev, and Zherebtsov at The
Ritz-Carlton.

With the support of the Azerbaijan State Tourism Agency, fashion
collections Art by Sofia, Shogy, Aktoty, Mussavir, Brand by
Jamilya, Safiya Couture, and Natavan were showcased at Yanardag
State Historical, Cultural, and Natural Reserve on May 17.

Guests, bloggers, and buyers from Central Asia, the Middle East,
and the CIS countries also participated in the 16th season of
Azerbaijan Fashion Week.

As noted by the AFW organizers, the main themes of the 16th
season of fashion week are flame, fire worship, and the history of
Zoroastrianism, and the main slogan of the event this year is
“Fire. Life. Revival”.

The appeal to this element is not accidental. After all, fire is
one of the main symbols of Azerbaijan. In ancient times, thousands
of fires burned on Azerbaijani soil.

The sacred flame swayed both in majestic temples and in the
shrines of ordinary people. Thanks to these ancient lights,
Azerbaijan received its name, Land of Fires. Returning to the
roots, reviving history, and appealing to national motives is an
important step towards promoting the country’s valuable heritage
and its cultural and spiritual values on a global platform.

As part of the 16th season, the founders of B2B New Couture –
Pirnia Collections (Paris), David Pirnia and Nadezhda Kozhevnikova,
held a discussion on the topic “How to build sales on the
international market. Ten rules for successful integration and
mistakes to avoid.”

The competition “Up-Cycle Jeans” was also organized as part of
the 16th Spring-Summer Season of Azerbaijan Fashion Week. The
competition aimed to support the development of environmentally
friendly fashion.

Based on the results of the competition, four winners were
awarded valuable gifts.

Media partners of t Azernews.Az, Trend.Az, Day.Az, and
Milli.Az.

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Laman Ismayilova is AzerNews’ staff journalist, follow her on
Twitter: @lmntypewriterrr

Follow us on Twitter @AzerNewsAz